Does Winning at the Oscars Require Both Artistic Strength and Visibility?
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Synopsis
Acclaimed filmmaker Kiran Rao discusses the potential of India’s independent cinema on the global stage, emphasizing the significance of platforms like Tasveer in bridging cultural gaps. As the first India event approaches, she highlights the need for increased visibility for South Asian films.
Key Takeaways
- Kiran Rao emphasizes the potential of Indian independent cinema on the global stage.
- The Tasveer South Asian Film Festival plays a vital role in connecting South Asian storytellers with international audiences.
- Visibility and outreach are essential for films to succeed in award circuits.
- Indian films need better access and cohesive support to reach their audience.
- Filmmakers like Aranya Sahay represent the urgent narratives of our time.
Mumbai, Dec 5 (NationPress): Renowned filmmaker Kiran Rao asserts that India's independent cinema is poised for a significant global breakthrough. She emphasizes that platforms such as the Tasveer South Asian Film Festival & Market (TSAFF & Market) play a vital role in hastening this transformation.
In anticipation of Tasveer's inaugural event in India, a dual film showcase in Mumbai on December 8, Rao describes the initiative as a crucial cultural bridge that links South Asian creators with international audiences.
The Mumbai showcase will present two Oscar-qualified South Asian films: Holy Curse by Snigdha Kapoor and Humans in the Loop by Aranya Sahay, the latter being presented by Rao herself. Tasveer, based in Seattle, stands as the only Oscar®-qualifying South Asian film festival globally and has dedicated over two decades to advocating for underrepresented voices across the diaspora. Rao was deeply impressed by Humans in the Loop during her first viewing at Whistling Woods.
“What resonated with me was Aranya’s clarity and confidence as a storyteller,” she reflects. “The film addresses a pressing issue: the human labor behind AI, the erasure of indigenous knowledge systems, and the disparity in representation from the global south in crafting these tools. It’s urgent, impactful, and profoundly empathetic.” As a long-time supporter of independent cinema, Rao believes that platforms like Tasveer can bridge the gap between festival acclaim and mainstream recognition.
“Any film that connects with its audience can succeed,” she notes. “The real challenge lies in accessibility and reaching that audience. We need a more integrated ecosystem that nurtures independent creators at every phase.”
She further explains that Indian films often miss out on global accolades, not due to a lack of quality, but because of restricted campaign budgets.
“Achieving success at the Oscars demands artistic merit, yes, but also visibility and extensive outreach,” she states. “Our films possess immense power; we simply need to facilitate their journey.”
–IANS
Point of View
It's crucial to recognize the importance of platforms like Tasveer in promoting independent cinema. Kiran Rao's insights highlight a transformative moment for South Asian storytelling on a global scale. It is essential for us to support initiatives that bridge cultural divides and amplify underrepresented voices in the industry.
NationPress
06/12/2025
Frequently Asked Questions
What is the Tasveer South Asian Film Festival?
The Tasveer South Asian Film Festival is the world’s only Oscar®-qualifying South Asian film festival, dedicated to showcasing and promoting underrepresented voices in cinema.
Why is visibility important for films?
Visibility is crucial for films to reach wider audiences, gain recognition, and succeed in competitive environments like film festivals and award shows.
What films are being showcased in Mumbai?
The showcase in Mumbai features two Oscar-qualified South Asian films: 'Holy Curse' by Snigdha Kapoor and 'Humans in the Loop' by Aranya Sahay.
What challenges do Indian films face in global awards?
Indian films often struggle at global awards not due to a lack of quality, but because of limited campaign resources and visibility.
How can independent cinema gain more recognition?
Independent cinema can gain recognition by leveraging platforms that promote cultural exchange and provide access to global audiences.
