Amit Shah backs Modi's call to youth: Join Nasha Mukt drive on MYBharat
Synopsis
Union Home Minister Amit Shah amplified PM Modi's appeal for Indian youth to join the Nasha Mukt Yuva anti-drug campaign on the MYBharat platform, inviting anthem and slogan submissions under the pledge 'NASHA MUKT YUVA FOR VIKSIT BHARAT'.
Key Takeaways
Amit Shah on September 27, 2026 shared PM Modi's appeal for youth to join the #NASHAMUKTYUVA campaign.
Youth are invited to submit original anthems and slogans on the MYBharat platform.
The campaign carries the pledge: 'NASHA MUKT YUVA FOR VIKSIT BHARAT' — a drug-free youth for a developed India.
The Nasha Mukt Bharat Abhiyan was first launched in 2020 by the Ministry of Social Justice, targeting 272 high-risk districts .
MYBharat, launched in 2023 , serves as the government's unified digital youth engagement portal.
The anti-drug drive is explicitly tied to the Viksit Bharat 2047 national development vision.
A pledge to build a drug-free generation is now being channelled through anthems and slogans — and Union Home Minister Amit Shah is amplifying the call. On Sunday, September 27, 2026, Shah shared Prime Minister Narendra Modi's appeal to India's youth to join the #NASHAMUKTYUVA campaign on the MYBharat platform through creative contributions including anthem writing and slogan creation.
Shah's post, written in Hindi, relayed Modi's message directly: youth are invited to take the pledge — 'NASHA MUKT YUVA FOR VIKSIT BHARAT' ('A drug-free youth for a developed India') — and participate by submitting original creative work through the MYBharat portal, the government's unified digital engagement platform for young Indians.
MYBharat: the platform turning youth energy into policy fuel
Launched in 2023, the MYBharat portal was designed as a one-stop interface connecting young citizens to government-led social and developmental initiatives. From skill-building drives to cultural campaigns, the platform has sought to make youth participation in national programmes measurable and visible. The Nasha Mukt Yuva campaign is its latest high-profile activation — and arguably its most emotionally charged.
The anti-drug messaging is not new. The Nasha Mukt Bharat Abhiyan was launched in 2020 by the Ministry of Social Justice and Empowerment, initially targeting the 272 most drug-affected districts across the country. What is new is the creative, participatory format: asking youth to write the campaign's own anthem and slogans is a deliberate shift from top-down awareness drives to bottom-up ownership of the message.
Viksit Bharat 2047 and the anti-drug link
The framing of the pledge — 'Nasha Mukt Yuva for Viksit Bharat' — is not incidental. The government has consistently positioned the Viksit Bharat 2047 vision, India's roadmap to becoming a fully developed nation by its centenary of independence, as a youth-led project. Placing drug prevention inside that framework sends a pointed message: substance abuse is not just a social crisis, it is a direct threat to the demographic dividend India is counting on.
Shah's amplification of the campaign through his own platform adds Home Ministry weight to what is formally a Social Justice initiative — a signal of how seriously the government is treating narcotics as both a security and a development issue.
Whether slogans become billboards or anthems reach classrooms, the real metric will be participation numbers on MYBharat in the weeks ahead — and whether the creative energy converts into sustained community-level momentum against drug use.
Point of View
Not merely a social welfare issue. By tethering the anti-narcotics pledge to the Viksit Bharat 2047 framework, the government is making a calculated argument that demographic decline through substance abuse is an existential threat to national ambition. The creative participation model — asking youth to write the very slogans and anthems of the campaign — is a political communication strategy as much as a policy tool, designed to generate grassroots ownership and viral reach. Watch for whether state governments and educational institutions amplify the MYBharat drive in the coming weeks as a measure of how far the campaign travels beyond social media.
NationPress
27 Sept 2026
Frequently Asked Questions
What is the Nasha Mukt Yuva campaign?
The Nasha Mukt Yuva campaign is a government initiative urging Indian youth to pledge against drug abuse and contribute creative content — anthems and slogans — on the MYBharat platform under the theme 'NASHA MUKT YUVA FOR VIKSIT BHARAT'.
What is MYBharat and how can youth join?
MYBharat is a government digital platform launched in 2023 to connect young Indians with national campaigns and developmental activities. Youth can join the Nasha Mukt Yuva campaign by submitting original anthem and slogan entries on the portal.
What is the Nasha Mukt Bharat Abhiyan?
The Nasha Mukt Bharat Abhiyan is an anti-drug campaign launched in 2020 by the Ministry of Social Justice and Empowerment, initially focusing on 272 districts identified as highly vulnerable to drug abuse.
What is the connection between Nasha Mukt Yuva and Viksit Bharat 2047?
The government has explicitly linked drug-free youth to the Viksit Bharat 2047 vision, arguing that substance abuse undermines India's demographic dividend and its goal of becoming a fully developed nation by 2047.
Why did Amit Shah post about the Nasha Mukt Yuva campaign?
Amit Shah shared PM Modi's appeal to amplify the #NASHAMUKTYUVA campaign, lending Home Ministry visibility to the anti-drug drive and reinforcing the government's stance that narcotics are both a social and a security challenge.
