Amit Shah hoists Tiranga at Delhi home under Har Ghar Tiranga
Synopsis
Key Takeaways
With the tricolour raised at his New Delhi residence on 13 August 2026, Union Home Minister Amit Shah joined crores of Indians in the Har Ghar Tiranga campaign — a mass patriotism drive that has become one of the central government's most visible pre-Independence Day rituals.
Shah posted on X: 'आज नई दिल्ली स्थित अपने आवास पर #HarGharTiranga अभियान के तहत तिरंगा फहराया' — 'Today I hoisted the Tricolour at my New Delhi residence under the Har Ghar Tiranga campaign.' He added that the campaign, launched under Prime Minister Narendra Modi's leadership, is 'further strengthening the feeling of patriotism and pride in the heart of every Indian.'
From Azadi Ka Amrit Mahotsav to an annual tradition
The Har Ghar Tiranga campaign was born in August 2022, when the Ministry of Culture rolled it out as part of Azadi Ka Amrit Mahotsav — the government's umbrella celebration of 75 years of Indian independence. The idea was simple and deliberately democratic: every household, not just government buildings, flies the national flag in the days leading up to 15 August.
What started as a one-time commemorative push has since been repeated annually, evolving into a fixture of the Independence Day calendar. The campaign explicitly links to the 'Ek Bharat, Shreshtha Bharat' (One India, Excellent India) theme of national integration that the central government has promoted since 2015 — a through-line that frames household flag-hoisting not merely as a gesture, but as a statement of unity.
The politics of the flag at the doorstep
Shah's post captures exactly the register the campaign is designed to strike: personal participation by senior leaders, amplified through social media, signalling to citizens that the call to hoist the flag comes from the very top. By framing the drive as something that 'crores of fellow citizens' are joining together, the messaging deliberately blurs the line between a government initiative and a spontaneous national movement.
The campaign has drawn both wide participation and occasional criticism — with some questioning whether mandating or nudging flag display constitutes genuine patriotism or performative nationalism. The government's consistent position is that mass engagement with the tricolour deepens constitutional pride and national cohesion.