How is APEDA Promoting Indian Mangoes in the UAE?
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Synopsis
Discover how APEDA is elevating India's mango exports in the UAE! With a vibrant festival and a commitment to quality, this initiative showcases the best of Indian mangoes to a global audience.
Key Takeaways
- APEDA's initiative enhances Indian mango exports.
- A diverse range of premium mango varieties were showcased.
- The UAE remains a vital market for Indian mangoes.
- The event featured delicious mango-based culinary delights.
- APEDA connects farmers with international markets.
Abu Dhabi, July 3 (NationPress) The Agricultural and Processed Food Products Export Development Authority (APEDA) spearheaded a Mango Promotion Programme in Abu Dhabi, aiming to enhance the international recognition of Indian agricultural goods, especially mangoes.
This event unveiled the 'Indian Mango Mania 2025', a colorful in-store mango festival organized in collaboration with the Embassy of India in the UAE and the Lulu Group. Coinciding with the height of the mango season, this initiative seeks to present India's finest mango varieties to global customers, particularly the substantial Indian community residing in the UAE and the Gulf region.
Featured premium Indian mango varieties included GI-tagged and regional specialties such as Banarasi Langda, Dasheri, Chausa, Sunderja, Amrapali, Malda, Bharat Bhog, Prabha Shankar, Lakshman Bhog, Mahmood Bahar, Vrindavani, Fasli, and Mallika.
The UAE stands as the leading export destination for Indian mangoes. In 2024, India exported more than 12,000 MT of mangoes valued at $20 million to the UAE, reflecting a robust demand for this exquisite fruit.
The campaign was officially launched by the Indian Ambassador to the UAE, Sunjay Sudhir, at the LuLu Hypermarket in Khalidiyah Mall, Abu Dhabi, alongside Lulu Group Chairman, Yusuff Ali M.A.
During his address, the ambassador emphasized that Lulu has been instrumental in promoting Indian products globally and noted APEDA's crucial role in connecting Indian mango growers to UAE markets. "This festival will deliver the freshness and richness of Indian mangoes, particularly from states like Uttar Pradesh, Bihar, West Bengal, Madhya Pradesh, and the Eastern region, to households across the Gulf," he stated.
Lulu Group Chairman, Yusuff Ali, reiterated the group's dedication to bolstering India-Gulf market connections. "Lulu is honored to exhibit the best of India through our retail outlets across the UAE and Gulf area," he remarked.
APEDA Chairman Abhishek Dev, in a statement, reaffirmed its commitment to advancing the export of agricultural and processed food items, including premium horticultural products like mangoes. "APEDA has facilitated the airlifting of various mango varieties from Uttar Pradesh, Bihar, West Bengal, and Madhya Pradesh. This initiative not only celebrates India's mango diversity but also creates significant export opportunities for Indian farmers and supports the agricultural community," he noted.
Beyond fresh fruit displays, the promotion also included an array of mango-flavored culinary delights, such as pastries, Swiss rolls, doughnuts, macarons, mango bread, and cakes. Traditional Indian dishes like Mambazha payasam, mango pulao, mango fish curry, mango chutney, snacks, salads, along with pickles and preserves were showcased. Refreshing beverages like fresh mango juices, smoothies, pulps, jams, and jellies were also part of the exhibition.
Point of View
The recent Mango Promotion Programme by APEDA in Abu Dhabi showcases India's commitment to enhancing agricultural exports. The initiative not only highlights the rich diversity of Indian mangoes but also strengthens economic ties with the Gulf region. By connecting farmers to international markets, APEDA plays a crucial role in promoting Indian agriculture and supporting local communities.
NationPress
03/07/2025
Frequently Asked Questions
What is the purpose of the Mango Promotion Programme?
The Mango Promotion Programme aims to enhance the global presence of Indian mangoes and connect Indian farmers with international markets.
Which Indian mango varieties are showcased?
The programme features renowned varieties such as Banarasi Langda, Dasheri, Chausa, and many others.
Why is the UAE a significant market for Indian mangoes?
The UAE is a vital export destination, with India exporting over 12,000 MT of mangoes worth $20 million in 2024.
Who organized the Mango Promotion Programme?
The programme was organized by the Agricultural and Processed Food Products Export Development Authority (APEDA) in collaboration with the Embassy of India and the Lulu Group.
What culinary delights were featured at the event?
The event showcased mango-based pastries, traditional Indian dishes, and refreshing mango beverages.
