BJP's Seva Sankalp Abhiyan: Nitin Nabin leads blood donation drive on PM Modi's birthday
Synopsis
On PM Modi's birthday, BJP National President Nitin Nabin personally donated blood at the party's New Delhi headquarters to kick off the 'Seva Sankalp Abhiyan' — a month-long nationwide service drive marking Modi's 25 years in public life. The campaign, running till 7 October, combines blood donation, the 'Aashirwad Ka Diya' ritual, and outreach centred on the Viksit Bharat 2047 narrative.
Key Takeaways
BJP National President Nitin Nabin donated blood at the party's New Delhi central office on 17 September , launching the 'Seva Sankalp Abhiyan'.
The month-long campaign marks PM Modi's birthday and his 25 years of public service , running until 7 October.
The initiative centres on 'Raktadaan Mahadaan' (blood donation) and the 'Aashirwad Ka Diya' lamp-lighting observance across the country.
Nabin credited Modi's 12 years as Prime Minister with transforming 'millions and crores of Indians' and advancing India toward Viksit Bharat 2047.
BJP workers at party units, booths, and affiliated organisations nationwide are participating in the campaign.
Bharatiya Janata Party (BJP) National President Nitin Nabin on Thursday, 17 September donated blood at the party's central office in New Delhi, formally launching the 'Seva Sankalp Abhiyan' — a month-long service campaign marking Prime Minister Narendra Modi's birthday and his 25 years of public service. The initiative will run until 7 October, with BJP workers participating in service activities across the country.
What the Campaign Entails
The centrepiece of the campaign's opening day was a blood donation drive, held under the banner of 'Raktadaan Mahadaan' — a phrase translating to 'Blood Donation, Great Donation.' Nabin said thousands of BJP workers simultaneously participated in blood donation programmes at party units across India. The broader campaign is designed to highlight what the party describes as societal and economic transformation under PM Modi's leadership over the past two-and-a-half decades.
The 'Aashirwad Ka Diya' initiative was also observed on the same day, with citizens encouraged to light a lamp and offer prayers for the Prime Minister's long and successful life. Nabin described the dual observance of Vishwakarma Puja and Modi's birthday as symbolically significant, calling the Prime Minister 'the architect of modern India.'
What Nitin Nabin Said
'Today, thousands of BJP karyakartas across the country are initiating this entire campaign through blood donation in the spirit of Raktadaan Mahadaan. It is a matter of great privilege for everyone to be participating in this blood donation programme today,' Nabin said at the event.
He also invoked India's development goals, stating: 'Under the leadership of Prime Minister Narendra Modi, who is taking the country towards the dream of a Viksit Bharat by 2047, we are all associated with this campaign and pray for his long and successful life.' Nabin credited Modi's 12 years as Prime Minister and 25 years as Head of State with transforming the lives and outlook of 'millions and crores of Indians.'
Context and Significance
The Seva Sankalp Abhiyan is consistent with the BJP's practice of observing PM Modi's birthday — 17 September — as a period of party-wide public service. Past editions have included cleanliness drives, medical camps, and community outreach. This year's campaign carries the added milestone of marking a quarter-century since Modi first assumed public office as Chief Minister of Gujarat in 2001.
This comes amid the BJP's broader political messaging around the Viksit Bharat 2047 vision, which the party has been anchoring to its governance narrative ahead of upcoming state electoral cycles. Blood donation camps, in particular, serve a dual purpose — community service with high visibility and low controversy.
Participation and Reach
According to the BJP, the campaign is being observed at party offices, booths, and affiliated organisations nationwide. Nabin said the initiative would continue to showcase, through the personal testimonies and participation of ordinary citizens, the 'transformation visible in people's minds' under the current administration. The campaign concludes on 7 October.
Point of View
Blood camps do address a real and persistent shortage in India's transfusion infrastructure, and whatever the motivation, units collected are units that save lives. The more interesting signal here is the Viksit Bharat 2047 anchoring: the BJP is systematically tethering every civic gesture, service drive, and public ritual to that single long-term brand. Whether voters see it as vision or ventriloquism will be tested at the ballot box.
NationPress
17 Sept 2026
Frequently Asked Questions
What is the Seva Sankalp Abhiyan launched by the BJP?
The Seva Sankalp Abhiyan is a month-long nationwide service campaign launched by the BJP on 17 September 2026, to coincide with PM Modi's birthday and mark his 25 years in public life. It runs until 7 October and includes blood donation drives, the 'Aashirwad Ka Diya' lamp-lighting initiative, and community outreach across the country.
Who launched the Seva Sankalp Abhiyan and where?
BJP National President Nitin Nabin launched the campaign by donating blood at the party's central office in New Delhi on 17 September. Simultaneous blood donation camps were held at BJP units across India.
What is 'Raktadaan Mahadaan' and why is it the focus of the campaign?
'Raktadaan Mahadaan' translates to 'Blood Donation, Great Donation' and is the central service activity of the Seva Sankalp Abhiyan. The BJP has framed blood donation as a symbol of selfless service aligned with the spirit of PM Modi's public life.
What is the 'Aashirwad Ka Diya' initiative mentioned in the campaign?
'Aashirwad Ka Diya' is a lamp-lighting observance encouraged on PM Modi's birthday, where citizens are invited to light a lamp and pray for the Prime Minister's long and successful life. Nabin said the initiative also calls on participants to reflect on changes in society and their personal lives.
How long has PM Modi been in public service, as cited by the BJP?
According to BJP National President Nitin Nabin, PM Modi has served 25 years in public life and 12 years as Prime Minister. The Seva Sankalp Abhiyan is organised specifically to mark this milestone.
