Chhattisgarh CMO marks World Tourism Day, calls for responsible travel
Synopsis
The Chief Minister's Office of Chhattisgarh marked World Tourism Day on 27 September 2026 with a call to celebrate the state's heritage, culture, and natural beauty while promoting responsible tourism under the #GoChhattisgarh banner.
Key Takeaways
The Chhattisgarh CMO posted World Tourism Day greetings on 27 September 2026 .
The message urges citizens to take pride in the state's rich heritage, culture, and natural beauty.
A 'responsible tourism' appeal was central to the post — not just promotion, but sustainable travel.
World Tourism Day is observed annually on 27 September under UN World Tourism Organization guidance.
The post was tagged under #GoChhattisgarh , the state's broader tourism branding campaign.
On World Tourism Day, 27 September 2026, the Chief Minister's Office of Chhattisgarh extended warm wishes and called on citizens to celebrate the state's rich heritage, remarkable culture, and natural beauty — while promoting tourism responsibly.
The post, shared under the hashtags #WorldTourismDay and #GoChhattisgarh, carried a message in Hindi: 'Aiye, hamare pradesh ki samridh virasat, adbhut sanskriti aur prakritik sundarta ka gaurav badhayein aur jimmedari ke saath paryatan ko badhaawa den' — 'Come, let us honour the pride of our state's rich heritage, extraordinary culture, and natural beauty, and promote tourism responsibly.'
A state with tourism assets waiting to be claimed
Chhattisgarh is home to dense forest cover, cascading waterfalls, and some of India's most distinctive tribal heritage sites. The state's tourism identity rests on this rare convergence of ecology and living culture — assets that the government has been steadily trying to place on the national map through branding efforts anchored around the #GoChhattisgarh campaign.
World Tourism Day and the responsible travel message
World Tourism Day is observed every 27 September as an annual global event coordinated by the UN World Tourism Organization to highlight tourism's role in sustainable development. Indian state governments routinely use the occasion to spotlight regional strengths — and Chhattisgarh's message this year doubles down on the 'responsible tourism' framing, signalling an awareness that growth must be paired with conservation of the very assets drawing visitors in the first place.
Point of View
But the consistent amplification of #GoChhattisgarh suggests a sustained brand-building effort rather than a one-off gesture. The 'responsible tourism' framing also tracks a broader shift among Indian states conscious that over-tourism can erode the very tribal and ecological assets they are marketing. Whether the messaging translates into concrete infrastructure or conservation policy is the real test — and one worth watching as follow-up campaigns emerge.
NationPress
27 Sept 2026
Frequently Asked Questions
When is World Tourism Day celebrated?
World Tourism Day is celebrated every year on 27 September , as designated by the UN World Tourism Organization to highlight tourism's role in sustainable development.
What did the Chhattisgarh CMO post on World Tourism Day 2026?
The Chief Minister's Office of Chhattisgarh extended greetings and called on people to celebrate the state's heritage, culture, and natural beauty while promoting tourism responsibly.
What is the #GoChhattisgarh campaign?
#GoChhattisgarh is a tourism branding hashtag used by the Chhattisgarh government to promote the state's forests, waterfalls, and tribal heritage sites to domestic and international visitors.
What are Chhattisgarh's main tourism attractions?
Chhattisgarh is known for its dense forest cover, waterfalls, and tribal heritage sites, offering a blend of ecological and cultural tourism experiences distinct in central India.
What does 'responsible tourism' mean in this context?
In this context, 'responsible tourism' refers to promoting travel in a way that conserves Chhattisgarh's natural environment and cultural heritage rather than exploiting them for short-term gains.
