Odisha Chief Minister Mohan Charan Majhi on Sunday, 21 June 2026, participated in Srijan Sambad: Digital Creators Meet, a BJP Odisha-organised interaction bringing together the state's leading digital content creators and social media representatives for a direct dialogue on political outreach and communication.

Context

The event, organised by BJP Odisha, saw Chief Minister Majhi joined by Manmohan Samal, the party's state president, and Vijaypal Singh Tomar, the BJP's state in-charge for Odisha. The three-way presence of the chief minister, organisational head, and central observer signals the party's coordinated push to strengthen its digital communication infrastructure in the state.

Posting about the event in Odia, Majhi described it as 'a unique opportunity for direct discussion with the state's leading creative content creators and digital media representatives.' He also noted that social media has become 'the biggest and most powerful medium of information and dissemination in today's technology age.'

Policy Backdrop

Majhi invoked Prime Minister Narendra Modi's Chai Pe Charcha initiative as the benchmark moment when social media proved its sweeping influence in Indian politics. Launched ahead of the 2014 Lok Sabha elections, Chai Pe Charcha was among the earliest large-scale experiments by a political party in direct digital-to-citizen engagement, bypassing conventional broadcast media.

BJP has since systematically deepened its relationships with digital influencers and creator communities, particularly after gaining power in new states. Odisha elected its first-ever BJP government in 2024, ending the Biju Janata Dal's long unbroken run in office, and the party is now replicating at the state level the digital-first playbook refined nationally over the past decade.

Stakeholders and Impact

The primary beneficiaries and participants of Srijan Sambad are Odisha's growing community of independent digital content creators and social media voices who now occupy an influential space in shaping public opinion in the state's vernacular information ecosystem. Direct access to the chief minister and senior party leadership represents a significant platform for this community.

For the BJP, the meet serves a dual purpose: cultivating relationships with influential online voices and reinforcing the party's narrative among younger, digitally active voters in Odisha. The state has a substantial youth demographic increasingly consuming news and political content through social media rather than traditional outlets.

What's Next

Events like Srijan Sambad are typically precursors to more structured engagement — including possible state-level guidelines or support frameworks for digital creators — as the BJP looks to institutionalise its digital outreach ahead of future electoral cycles in Odisha. How the party translates this dialogue into sustained creator partnerships will determine whether the initiative moves beyond a one-off meet to a durable communication strategy for the state's first BJP government.