The Chief Minister's Office of Madhya Pradesh announced on Wednesday, 24 June 2026, that Chief Minister Dr. Mohan Yadav launched the state-level cyber awareness campaign 'Safe Click 2.0' at Ravindra Bhawan, Bhopal, marking a significant step in the state's push for digital public safety.

The official post read: 'साइबर सुरक्षा और जन-जागरूकता की दिशा में महत्वपूर्ण पहल' ('An important initiative in the direction of cyber security and public awareness'), announcing the launch of Safe Click 2.0 under the Chief Minister's personal stewardship.

Context

Safe Click 2.0 is a Madhya Pradesh government campaign centred on educating citizens about online safety, digital fraud prevention, and responsible internet use. The launch at Ravindra Bhawan — a prominent state cultural and government events venue in the capital Bhopal — signals the administration's intent to give the programme a high-profile public footing. The campaign has been developed in coordination with the Madhya Pradesh Police Department and the state's Home Department.

Policy Backdrop

India's National Cyber Security Policy (2013) laid the foundational mandate for states to build secure cyber ecosystems and invest in public awareness. The Digital India programme, launched in 2015, further embedded digital literacy and cyber hygiene as state-level responsibilities. Madhya Pradesh's Safe Click 2.0 sits within this national policy lineage, localising federal mandates into a citizen-facing campaign.

Rising internet penetration across Madhya Pradesh — mirroring a national trend — has been accompanied by a documented increase in cyber fraud incidents, phishing attempts, and data privacy breaches targeting ordinary users. Multiple state governments, including those of Maharashtra and Karnataka, have rolled out comparable awareness drives integrating police departments with outreach to schools and colleges. MP's Safe Click 2.0 follows this emerging pattern of state-led, ground-level cyber education.

Stakeholders and Impact

The campaign's primary audience is Madhya Pradesh's broad internet-using public — including students, rural users newly connected through digital infrastructure, and senior citizens increasingly transacting online. The Madhya Pradesh Police Department, tagged in the official post, is a key implementing partner, likely tasked with district-level outreach and coordination with local administrations.

By anchoring the launch with Chief Minister Dr. Mohan Yadav as the face of the initiative, the state government underscores that cyber safety is now a governance priority rather than a purely technical or law-enforcement matter. Citizens across the state are the direct intended beneficiaries of the awareness modules the campaign will deliver.

What's Next

Attention will now shift to the district-level rollout of Safe Click 2.0 workshops and outreach sessions across Madhya Pradesh. Observers will watch whether the campaign integrates with existing state education or digital literacy schemes, potentially reaching students through government schools and colleges. Any measurable shifts in cyber crime complaint trends tracked by MP Police in the coming months will serve as an early indicator of the campaign's on-ground impact.

The launch of Safe Click 2.0 positions Madhya Pradesh as an active participant in India's broader effort to match the pace of digital adoption with commensurate public safety education — a challenge that will only intensify as connectivity deepens in smaller towns and villages.