Madhya Pradesh Chief Minister Dr. Mohan Yadav announced on Wednesday, 24 June 2026, that the state would launch 'Safe Click 2.0', a state-level cyber awareness campaign designed to protect citizens from online crimes and promote responsible digital behaviour.

Context

In his post on X, Dr. Yadav stated that the campaign — "Safe Click 2.0" — would be inaugurated with the twin goals of 'nagarikon ko cyber aparadhon se surakshit rakhne' (protecting citizens from cyber crimes) and 'jimmedar digital vyavahar ko badhava dene' (promoting responsible digital behaviour). The announcement positions Madhya Pradesh among states actively building localised cyber-safety frameworks atop national infrastructure.

Cyber fraud has emerged as one of the fastest-growing categories of crime in India, with rising digital adoption under national programmes correlating directly with increased incidents of online financial fraud, phishing, and identity theft. State-level campaigns are increasingly seen as essential last-mile complements to central enforcement mechanisms.

Policy Backdrop

India's cyber-safety architecture has been built in layers over more than a decade. The National Cyber Security Policy of 2013 laid the foundational framework for a secure computing environment, while the Digital India programme launched in 2015 embedded digital literacy and cyber hygiene as explicit objectives.

The Indian Cyber Crime Coordination Centre (I4C), established in 2018, created a national nerve centre for coordinating responses to online crimes and operates the citizen-facing portal cybercrime.gov.in. States like Madhya Pradesh frequently adapt I4C guidelines into localised drives to reach populations in regional languages and across varied digital literacy levels.

'Safe Click 2.0' fits within this pattern — a state-level initiative that draws on the national policy lineage but is tailored to the specific demographics and digital footprint of Madhya Pradesh, a large, centrally located state with rapidly expanding internet penetration in both urban and rural areas.

Stakeholders and Impact

The primary beneficiaries of the campaign are ordinary citizens and internet users across Madhya Pradesh, particularly those newly onboarded to digital financial services, e-governance platforms, and social media. First-time smartphone users in semi-urban and rural districts are disproportionately targeted by cyber fraudsters, making awareness drives at the state level especially consequential.

The campaign also signals a governance priority for the Dr. Mohan Yadav administration — framing digital safety not merely as a law-enforcement challenge but as a civic responsibility. By branding the initiative as 'Safe Click 2.0', the state government implicitly acknowledges an iterative approach to the problem, building on prior outreach efforts.

What's Next

Observers will watch for the district-level rollout metrics of Safe Click 2.0, including the number of awareness sessions, reach across divisions, and any formal linkage with central portals such as cybercrime.gov.in for reporting and follow-up. Whether the campaign integrates with school curricula, gram panchayat networks, or Jan Seva Kendras will determine its depth of penetration beyond urban centres.

The initiative also sets a benchmark for other states grappling with the same challenge — as India's digital economy deepens, the race between cybercriminals and public awareness programmes is only likely to intensify.