Madhya Pradesh Chief Minister Mohan Yadav on Wednesday, 24 June launched Safe Click 2.0, a state-wide cyber awareness campaign spanning more than 50,000 villages, urging citizens to guard against online fraud, digital arrest scams, deepfakes, and ransomware attacks. The 15-day initiative, running from 24 June to 8 July, covers all 10 divisions and 55 districts of Madhya Pradesh.

Scope and Rollout

Awareness programmes under the campaign will be held in schools, banks, markets, panchayats, religious sites, and government offices. Chief Minister Yadav inaugurated the drive at Ravindra Bhavan in Bhopal, where he unveiled the campaign poster, cyber awareness booklets for schoolchildren, and the official campaign video. He also flagged off a cyber awareness chariot that will travel across the state to spread digital safety messaging at the grassroots level.

What the Government Said

Addressing the inauguration, Yadav described cybercrime as a defining challenge of the digital age, calling cyber threats 'an invisible enemy that enters homes without warning.' He stressed that awareness, caution, and public participation were the strongest defences available to citizens.

'Cybercriminals are the demons of the digital age. They use mobile phones and computers to deceive people and steal money. Citizens should stop, think and then act whenever they receive suspicious calls, messages or links,' Yadav said.

He noted that fraudsters were increasingly exploiting fake investment schemes, phishing links, hacking, fake profiles, data breaches, and digital arrest scams to target ordinary citizens. The Madhya Pradesh Police had already reached more than 33 lakh citizens through earlier cyber awareness efforts before this expanded push.

Police Data and New Measures

Director General of Police Kailash Makwana said cybercrime had evolved beyond a financial problem into a threat to social trust and national security. He noted that roughly 80 per cent of cybercrime complaints received by the state police were linked to financial fraud.

Makwana highlighted two key interventions: an e-Zero FIR facility for cyber fraud cases involving amounts up to ₹1 lakh, and active victim support through the cybercrime helpline 1930. In 2025, authorities froze ₹135 crore tied to cyber fraud and facilitated the return of funds to affected victims.

Daily Themes and Campaign Focus

The campaign will rotate through daily themes covering banking security, women's safety, rural cyber awareness, and responsible digital behaviour. The stated aim is to convert cybersecurity from a niche concern into a mass awareness movement across the state.

This comes amid a broader national pattern of rising cyber fraud complaints, with rural populations — less familiar with digital red flags — increasingly in the crosshairs of organised online criminal networks. With Safe Click 2.0 set to conclude on 8 July, the state government's next step will likely be assessing reach metrics and translating awareness into measurable reductions in reported fraud.