CM Samrat Choudhary Marks 12 Years of Make in India
Synopsis
Key Takeaways
Twelve years after Prime Minister Narendra Modi launched a single resolute pledge on 25 September 2014, Bihar Chief Minister Samrat Choudhary marked the anniversary with a pointed reminder of how far that pledge has traveled — from a government slogan to what he calls India's new national identity.
The vow that became a movement
Choudhary's post captures the Hindi phrase 'ek sankalp' — 'one resolve' — to frame Make in India not merely as a policy, but as a civilisational shift in ambition. 'A resolve that gave India's manufacturing capacity a new direction,' he wrote, adding that the initiative has today become a new symbol of confidence, innovation, and self-reliance. The framing is deliberate: 12 is a round number, and the BJP uses such anniversaries to consolidate a narrative of continuity and delivery.
From domestic need to global supplier
Make in India was launched on 25 September 2014 with a clear structural ambition — raise manufacturing's share in GDP and make India a magnet for foreign direct investment. Over the intervening years, the framework expanded to absorb the Atmanirbhar Bharat push and a wave of Production-Linked Incentive (PLI) schemes spanning sectors from semiconductors to pharmaceuticals. Choudhary's post echoes that evolution: 'India today is not only meeting its own needs but manufacturing for the needs of the world.' That shift — from import-substitution to export-orientation — is the core thesis the BJP has built its economic communication around.
Bihar's stake in the manufacturing story
For a Bihar Chief Minister to amplify a central manufacturing narrative is itself significant. Bihar has historically lagged in industrial investment compared to western and southern states, making state-level endorsement of Make in India milestones part of a broader effort to attract investor attention ahead of state investment summits. The next round of PLI scheme reviews and state investment promotion events is scheduled for late 2026, giving anniversary messaging an immediate forward context beyond ceremony.
Twelve years in, the resolve has outlasted multiple budget cycles, a pandemic, and a global supply-chain reset. The question the next twelve will answer is whether the manufacturing share in GDP moves decisively — or whether the ambition remains the story.