CM Vijay launches Rs 3,000 cr SHG credit drive in Erode
Synopsis
Key Takeaways
Three thousand crore rupees, 26,000 women's self-help groups, and a single ceremony in a textile-belt town — Tamil Nadu Chief Minister C. Joseph Vijay turned Perundurai, Erode district, into the launchpad for one of the state's largest single-day credit-linkage pushes for rural women entrepreneurs on 3 November 2026.
At a function organised by the Tamil Nadu Corporation for Development of Women (TNCDW) — the state body under the Rural Development and Panchayat Raj Department that drives microfinance and SHG programming — the Chief Minister handed over initial credit-linkage orders worth Rs 1,110 crore to 9,000 SHGs as the opening tranche of the full Rs 3,000 crore programme. The remaining linkages will roll out to the balance 17,000 groups in phases across the state.
What the Rs 3,000 crore programme covers
Beyond the headline credit figure, the Chief Minister also distributed livelihood assistance funds to SHG members, issued sanction orders for youth skill-training programmes, and cleared approvals for setting up retail outlets dedicated to SHG products — giving women's collectives a direct market channel for goods they produce. The combination of credit, skills and market access reflects a deliberate three-lane approach: money to start, training to build capacity, and shelf space to sell.
The TNCDW's mandate spans exactly these three lanes. Operating under the state's Rural Development and Panchayat Raj Department, the corporation links informal women's savings circles to formal bank credit — a model with roots in NABARD's SHG-Bank Linkage Programme launched nationally in 1992, which remains the world's largest microfinance initiative by group count.
Erode as the launchpad — and why it signals intent
Erode district sits at the heart of Tamil Nadu's western textile and agricultural belt — home to the country's largest turmeric market and a dense network of cottage-industry and handloom units. Selecting Perundurai as the venue for a statewide women-enterprise credit drive is not incidental: the district already hosts significant SHG activity woven into its textile supply chains, and a high-visibility launch here telegraphs that the programme is aimed squarely at productive, income-generating enterprise rather than subsistence credit alone.
Tamil Nadu's long SHG arc — and what to watch next
Tamil Nadu has been among India's most consistent states in scaling SHG credit since the 1990s, with successive administrations announcing periodic large-scale linkage rounds alongside the national Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) framework. Today's announcement continues that arc — but the watch items are concrete: the phased disbursement of the remaining credit orders to the outstanding 17,000 groups, and whether the newly sanctioned retail outlets for SHG products actually open and sustain footfall beyond the launch window.
For tens of thousands of women running small enterprises across Tamil Nadu's villages, today's orders are not a press release — they are a bank account about to get a lot more useful.