The Chief Minister's Office of Madhya Pradesh announced on Tuesday, 14 July 2026 that Chief Minister Dr. Mohan Yadav launched the second phase of the state's anti-substance abuse campaign, 'Nashe Se Doori Hai Zaroori 2.0' (Nashe se doori hai zaroori — 'Staying away from addiction is essential'), calling on citizens to keep themselves and their families free from narcotics and to actively contribute to building a drug-free Madhya Pradesh.

Context

At the formal launch event, Dr. Mohan Yadav urged every citizen to personally abstain from substance abuse, to ensure their families remain addiction-free, and to play an active role in the broader mission of a nasha mukt Madhya Pradesh (drug-free Madhya Pradesh). The campaign is being run jointly by the Social Welfare Department, Madhya Pradesh and the state's drug-control machinery, with community mobilisation at its core.

The post tagged both @mohdept (the Social Welfare Department) and @socialwelfaremp, signalling that the campaign is an inter-departmental effort anchored in welfare outreach rather than enforcement alone.

Policy Backdrop

The campaign is a state-level extension of the Nasha Mukt Bharat Abhiyan, the national anti-drug drive launched by the Ministry of Social Justice and Empowerment in 2020. That national initiative set the template for combining public awareness, community participation, and rehabilitation services to address rising substance abuse — particularly among young people.

Madhya Pradesh's decision to run a second phase under the same brand signals institutional continuity and an intent to deepen outreach beyond the first edition of the campaign. State governments across India have increasingly layered local campaigns on top of the national framework, tailoring messaging to regional languages and social contexts.

Stakeholders and Impact

The primary targets of the campaign are youth and families across Madhya Pradesh's districts. Anti-addiction campaigns of this type typically combine street-level awareness drives, school and college outreach, and linkages to rehabilitation centres run by the state's social welfare apparatus.

By framing the ask around family responsibility — not just individual choice — the campaign attempts to engage community networks, including women's self-help groups and local elected bodies, as force-multipliers for the message.

What's Next

Attention will now turn to how district administrations roll out the campaign on the ground, and whether the state announces measurable targets — such as the number of awareness sessions, rehabilitation enrolments, or community pledges — to track the second phase's progress. Any follow-up announcements on new de-addiction centres or enforcement actions against drug supply networks will indicate the operational depth behind the public messaging.

The launch positions Dr. Mohan Yadav's government to use social welfare outreach as a visible governance signal ahead of future electoral cycles in the state.