CM Mohan Yadav Launches College Chalo Abhiyan from Shujalpur
Synopsis
Key Takeaways
The Chief Minister's Office of Madhya Pradesh announced on Sunday, 31 May 2026 that Chief Minister Dr. Mohan Yadav launched the College Chalo Abhiyan and formally inaugurated the college admission process from J.N.S. Postgraduate College, Shujalpur.
Context
The CMO's post — 'College Chalo Abhiyan evam Mahavidyalaya mein pravesh ka shubharambh' (launch of the College Chalo Abhiyan and commencement of college admissions) — signals the official start of the higher-education enrollment drive for the 2026 academic year. Chief Minister Dr. Mohan Yadav, who has helmed Madhya Pradesh since December 2023, chose J.N.S. Postgraduate College in Shujalpur, Shajapur district, as the launch venue, underlining the government's intent to reach students in smaller towns and semi-urban areas.
Policy Backdrop
The College Chalo Abhiyan is a state-government campaign designed to raise college enrollment by actively encouraging school-leavers to transition into higher education. The initiative mirrors the earlier School Chalo Abhiyan, which targeted school-level enrollment in prior years, extending the same outreach logic to the tertiary level.
The drive aligns with the goals of the National Education Policy 2020, which set an ambitious target of raising India's gross enrollment ratio in higher education to 50 per cent by 2035. Madhya Pradesh has historically faced below-national-average transition rates from secondary to tertiary education, making such campaigns a recurring policy priority.
Stakeholders and Impact
J.N.S. Postgraduate College, Shujalpur is a government-aided institution offering undergraduate and postgraduate programmes, and it serves as an educational anchor for surrounding rural communities in Shajapur district. By launching the campaign from this college, the government signals that the drive is not limited to larger cities but is aimed squarely at first-generation and rural college-goers.
The primary beneficiaries are higher-education students across Madhya Pradesh, particularly those in smaller towns who may lack awareness of admission processes, scholarship schemes, or available courses. Colleges across the state are also stakeholders, as improved enrollment directly affects institutional funding and viability.
What's Next
Observers will watch statewide enrollment figures at the close of the 2026 admission season to assess whether the campaign translates into measurable gains in gross enrollment ratios. Any follow-up announcements on scholarships, fee waivers, or new college infrastructure in Madhya Pradesh will indicate how deep the government's commitment to the initiative runs beyond the launch event.
If the College Chalo Abhiyan demonstrates strong uptake in districts like Shajapur, it could serve as a template for scaling similar outreach to other educationally underserved regions of the state, reinforcing Madhya Pradesh's broader push toward inclusive higher education access.