CM Yogi: UPITS 2026 to draw 600+ buyers from 90 nations
Synopsis
UPITS 2026 is set to attract 600-plus international buyers from 90 countries and nearly 1.5 lakh B2B visitors, CM Yogi Adityanath's office announced — a sharp rise from the 550 buyers across 72 countries at last year's edition, reflecting UP's expanding global trade footprint.
Key Takeaways
90 countries will be represented at UPITS 2026, up from 72 countries in the previous edition.
International buyer count rises from 550 to over 600 year-on-year.
Approximately 1.5 lakh B2B visitors are expected at the 2026 edition — a record projection.
The event is part of Uttar Pradesh's sustained export-promotion strategy under Chief Minister Yogi Adityanath.
Key outcomes to track: B2B meetings concluded, export orders placed, and any MoUs signed at UPITS 2026.
Uttar Pradesh is scaling up its global trade ambitions — fast. The Chief Minister's Office of Uttar Pradesh announced on Friday, 25 September 2026 that the upcoming UP International Trade Show (UPITS) 2026 will host buyers from 90 countries and draw nearly 1.5 lakh B2B visitors, surpassing last year's edition by a significant margin.
From 72 to 90 countries: the jump in one year
The numbers tell a pointed story. The 2025 edition of UPITS brought together 550 buyers from 72 countries. This year, that figure climbs to 600-plus buyers from 90 nations — a 25 percent expansion in the country footprint and a 9 percent rise in buyer count. Chief Minister Yogi Adityanath highlighted the leap, framing it as evidence of the state's growing international credibility as a manufacturing and export hub.
The B2B visitor projection is the headline number: approximately 1.5 lakh business visitors in a single edition. That is not a trade fair — that is a small economy of deal-makers converging on one venue.
UPITS inside UP's wider export push
Uttar Pradesh — India's most populous state — has been building a deliberate architecture for export-led growth since 2017, when Yogi Adityanath first took office. The state hosted the Global Investors Summit in 2023, drawing investment pledges across sectors. UPITS fits into that same playbook: connect state exporters directly with international buyers, cut out middlemen, and build recurring trade relationships year after year.
The show targets a wide swathe of UP's export strengths — from leather goods and handlooms to agri-products, carpets, and light engineering. Each edition is designed to produce not just footfall, but live B2B meetings and, ideally, signed export orders.
What the 2026 edition will be watched for
Scale is impressive; outcomes are what count. The real scorecard for UPITS 2026 will be the volume of B2B meetings actually concluded, the value of export orders placed on the floor, and whether any memoranda of understanding (MoUs) are formalised between UP-based exporters and international buyers. With 90 countries represented, even a modest conversion rate would mark a material step for the state's export ledger.
UP's sustained investment in annual trade infrastructure is quietly repositioning it — not just as a domestic economic giant, but as a gateway market for South and Southeast Asian supply chains. Whether UPITS 2026 converts its record attendance into record orders will be the real verdict.
Point of View
Not just intent. Hosting an annual international trade show with expanding country coverage fits the state's post-2023 Global Investors Summit strategy of converting investment pledges into live export pipelines. The real test, however, lies downstream: whether higher footfall translates into higher export order values and sustained buyer relationships. If UPITS 2026 delivers measurable MoUs and order flows, it strengthens UP's case as a credible alternative to coastal export hubs.
NationPress
25 Sept 2026
Frequently Asked Questions
What is UPITS and who organises it?
UPITS — the UP International Trade Show — is an annual international trade exhibition organised by the Uttar Pradesh government to connect state-based exporters with buyers from across the world.
How many countries are participating in UPITS 2026?
According to the Chief Minister's Office, buyers from 90 countries are expected at UPITS 2026, up from 72 countries in the previous edition.
How many buyers and visitors are expected at UPITS 2026?
UPITS 2026 is expected to host more than 600 international buyers and approximately 1.5 lakh (150,000) B2B visitors.
How does UPITS 2026 compare to last year's edition?
Last year's UPITS saw 550 buyers from 72 countries. The 2026 edition projects 600-plus buyers from 90 countries and nearly 1.5 lakh B2B visitors — a notable expansion on both counts.
What is the significance of UPITS for Uttar Pradesh's economy?
UPITS is a key pillar of UP's export-led growth strategy, giving the state's manufacturers and exporters direct access to international buyers and helping build recurring trade relationships across global markets.
