How is J&K's Doda Empowering Local Artisans with New Packaging and Branding Skills?
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Synopsis
In an effort to bolster the local economy, Doda district's recent workshop equipped artisans with essential branding and packaging skills. This initiative aims to enhance their market competitiveness and sustainability, ultimately preserving the rich craft heritage of Jammu & Kashmir.
Key Takeaways
- Workshop aimed at enhancing artisans' skills
- Focus on modern packaging and branding techniques
- Support from NIFT Srinagar experts
- Emphasis on market readiness and competitiveness
- Financial support of Rs 1,000 for artisans
Doda, Dec 17 (NationPress) As part of the Raising and Accelerating MSME Performance (RAMP) initiative, the Directorate of Handicrafts and Handloom in Jammu & Kashmir held a one-day workshop aimed at enhancing the skills of local artisans in packaging and branding. This event focused on equipping participants with the most recent developments in product processing, making their creations both globally appealing and competitive.
Organized by the Handloom department in partnership with NIFT Srinagar, the workshop aimed to improve the market readiness of local artisans and craft entrepreneurs.
The agenda included modern packaging techniques, branding strategies, product presentation, and market positioning, all designed to help artisans add value to their offerings and boost their competitiveness in both national and international markets.
Sessions were led by experts from NIFT Srinagar, who provided technical knowledge and practical insights, aligned with contemporary design and market trends.
The workshop saw active participation from artisans, weavers, and departmental officials, followed by an interactive session addressing participants' questions.
Pardeep Shan, Assistant Director of the Handicrafts and Handloom Department, remarked about the workshop, saying, "The department’s goal is to empower artisans and weavers towards self-reliance in the handicrafts and handloom industry, enabling them to sustain their livelihoods. To support this, the department also offers an initial stipend of Rs 1,000.
This initiative has garnered significant praise as a vital step in empowering artisans while promoting the rich handicraft and handloom heritage of Jammu & Kashmir.
It's important to note that the Raising and Accelerating MSME Performance (RAMP) scheme was inaugurated by Prime Minister Narendra Modi on June 30, 2022. Supported by the World Bank, this program is being implemented by the Ministry of Micro, Small and Medium Enterprises (MoMSME) over the next five years.
The initiative aims to enhance the implementation capacity and outreach of MSMEs, improving existing schemes through innovation, fostering ideation, refining practices, enhancing market access, promoting sustainable practices, and scaling up support for women-owned micro and small enterprises.
Point of View
I see this workshop in Doda as a crucial step towards revitalizing the handicraft sector in Jammu & Kashmir. The emphasis on packaging and branding not only enhances the artisans' skills but also uplifts the community's economy, ensuring that traditional crafts thrive in a global marketplace. Supporting local artisans will ultimately strengthen national identity and cultural heritage.
NationPress
18/12/2025
Frequently Asked Questions
What was the purpose of the Doda workshop?
The workshop aimed to enhance the skills of local artisans in packaging and branding, making their products more competitive in the market.
Who organized the workshop?
The workshop was organized by the Handloom department in collaboration with NIFT Srinagar.
What financial support is provided to artisans?
The department provides an initial stipend of Rs 1,000 to support artisans in their journey towards self-reliance.
What is the RAMP scheme?
The Raising and Accelerating MSME Performance (RAMP) scheme is an initiative launched by Prime Minister Narendra Modi to enhance the capacity and outreach of MSMEs.
How does the workshop benefit local artisans?
By improving their understanding of modern branding and packaging, artisans can increase the value of their products and compete better both nationally and internationally.
