Empowering Women in J&K: A New Era of Self-Reliance
Synopsis
Key Takeaways
Jammu, March 12 (NationPress) In a significant step towards 'Atmanirbharta' or self-sufficiency, women in Jammu and Kashmir are increasingly venturing into entrepreneurship to achieve financial independence and empowerment.
The rise of women-led Self-Help Groups (SHGs) has played a crucial role in facilitating this transformation over the past few years.
Through these SHGs, women are not only securing their livelihoods but are also gaining financial stability.
Currently, about 1,500 women have engaged in self-sustaining business initiatives.
The SHGs are involved in a diverse range of activities, such as producing cow dung cakes, crafting garments for deities, making handbags, and other artisanal products.
These enterprises have provided them with steady incomes and fostered a sense of self-reliance.
In the Samba district of Jammu, there are dedicated efforts to revive traditional crafts.
Under the initiative titled 'Samba Sakhi', women have begun businesses centered around Kalika painting, showcasing the region's vibrant cultural heritage.
Entrepreneur Meenakshi Gupta, who is spearheading this project, noted that many young women from the new generation are now participating in these self-help groups.
She mentioned her achievement of receiving a state-level award for this initiative, crediting her family for their unwavering support.
The women involved in these SHGs have expressed that they draw inspiration from the 'Vocal for Local' campaign launched by Prime Minister Narendra Modi, which has motivated them to market local products effectively.
Customers who purchase these items commend this initiative, stating that it empowers women and helps preserve local cultures and traditions.
Today, approximately 1,500 women are affiliated with these self-help groups.
They express pride in their contributions and aspire for more women to join this movement to promote local products and reinforce India's cultural identity.
By participating in these SHGs and traditional crafts, women are not only creating job opportunities for themselves but also safeguarding their rich cultural legacy.