With Independence Day on 15 August days away, the tricolour is going up on doorsteps across India — and Union Science and Technology Minister Dr. Jitendra Singh is urging every citizen to be part of it. Amplifying Prime Minister Narendra Modi's nationwide call, the minister on Wednesday, 12 August appealed to Indians to hoist the national flag at their homes and upload a selfie on the dedicated portal harghartiranga.com.

A Campaign Born from 75 Years of Freedom

The Har Ghar Tiranga campaign was first launched in August 2022 by the Ministry of Culture as a centrepiece of Azadi Ka Amrit Mahotsav — the government-led series of events marking 75 years of Indian independence. What began as a milestone commemoration has since become an annual civic ritual, with ministers across portfolios amplifying the message in the run-up to 15 August each year.

The campaign's design is deliberate: it pairs a deeply traditional act — hoisting the tricolour — with a digital one, asking citizens to photograph the moment and upload it to harghartiranga.com. The result is a rolling, citizen-generated record of national participation that stretches from urban apartments to remote villages.

Dr. Singh's Direct Appeal: Hoist, Photograph, Inspire

In his post, Dr. Jitendra Singh did not stop at a personal pledge. He explicitly called on followers to 'encourage near and dear ones to join Independence Day celebrations' — framing the flag-hoisting not as a solitary act but as a chain of civic influence, neighbour to neighbour, family to family. The appeal reflects the campaign's core logic: that symbolic participation, when multiplied across millions of households, becomes a statement of collective identity.

As a minister holding independent charge of both Science & Technology and Earth Sciences, and serving in the Prime Minister's Office, Dr. Singh's amplification of the campaign carries institutional weight beyond a routine social media post.

What the Portal Captures, and Why It Matters

The harghartiranga.com selfie mechanism is more than a photo album — it functions as a real-time participation tracker, giving the government a visible, shareable measure of civic engagement ahead of Independence Day. The data from such portals has historically informed official reviews of campaign reach, and state governments have used participation figures to benchmark their own outreach efforts.

With the flag already rising on homes across the country, the days between now and 15 August will test how far the campaign's digital-plus-physical model can extend its reach this year.

The tricolour does not need a reason beyond itself — but a nation that hoists it together, photographs it, and shares it is doing something more than ceremony. It is counting itself in.