More than 20,000 natural farmers across Gujarat have been brought under a single federation with plans to market certified produce under a unified brand and expand into international export markets — a move organisers describe as a landmark step in scaling up natural farming across the state. The initiative was announced in Gandhinagar on 22 June 2025.

The Federation and Its Foundations

The body behind the effort is the Super FPO (SPNF) Gujarat Guild of Farmers Producer Company Limited, an umbrella federation of 22 farmer organisations built over the past decade by progressive farmer Hitesh Vora and agri-entrepreneur Madhav Joshi. According to Vora, member farmers collectively cultivate approximately 22,500 hectares of land using chemical-free, input-light methods.

Vora himself has practised natural farming for 10 years on a 90-acre farm, employing a five-layer horticulture model inspired by natural farming advocate Subhash Palekar. The model rests on five pillars: Beejamrut, Jeevamrut, Ghan Jeevamrut, mulching, and Waapsa. 'The movement has gained momentum with the guidance of Governor Acharya Devvrat and the support of the state government,' Vora said.

Government Support and Incentives

State assistance available to participating farmers includes ₹900 per month for maintaining indigenous cows, ₹5,000 per hectare for organic certification, and ₹2 lakh per FPO to establish farm-based retail outlets and stalls. The federation also operates 40 advanced training centres at district headquarters, set up through the Gujarat Natural Farming Science University, to provide technical guidance to growers.

The 'Garvi' Brand and Market Reach

The federation has launched the 'Garvi' brand, under which it currently markets more than 130 certified natural products, including Kesar mangoes. A supply centre at Kudasan, Gandhinagar distributes 35 varieties of cereals, pulses, spices, and daily-use products directly to consumers. To cut out intermediaries and improve price realisation for farmers, the federation has linked its operations to the Central Government's Open Network for Digital Commerce (ONDC) platform.

Infrastructure and Export Ambitions

Managing Director Madhav Joshi said plans are underway to establish an advanced procurement and collection centre with joint support from the Gujarat Natural Agriculture Development Board and the Horticulture Department. 'This centralised system will create facilities for modern storage and faster transportation of fruits, vegetables and grains,' Joshi said.

Notably, natural farming is already being practised on about 450 hectares in Gandhinagar district alone. Joshi expressed confidence that scientific support and organised marketing would open export markets to member farmers in the coming years. The broader goal, organisers said, is an integrated supply chain that connects growers to global buyers through collective branding, certification, and distribution.