Is Gurez Becoming the Next Offbeat Tourist Destination?
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Synopsis
Explore the rising allure of Gurez Valley, a hidden gem in Jammu and Kashmir, as Chief Minister Omar Abdullah unveils plans to enhance its tourism potential. With its stunning landscapes and recent accolades, Gurez is poised to become a sought-after destination for travelers seeking unique experiences.
Key Takeaways
- Gurez Valley is emerging as a popular offbeat destination.
- The region won the “Best Off-Beat Destination in India (Gold)” award in 2022.
- Government projects are aimed at promoting sustainable tourism.
- Private participation in tourism aviation is welcomed.
- Plans for a Light and Sound Show are being considered.
Srinagar, Oct 27 (NationPress) The Chief Minister of Jammu and Kashmir, Omar Abdullah, informed the Legislative Assembly on Monday that the Gurez border region located in Bandipora district is becoming a noteworthy destination for travelers seeking unique experiences.
The Chief Minister mentioned that the Tourism Department has initiated various projects under the Capex Budget aimed at enhancing and promoting Gurez as a tourist hotspot.
Omar, who also oversees the Tourism portfolio, stated that for the financial year 2025-26, efforts are being made in collaboration with the District Administration of Bandipora to identify and allocate land for these developments.
Additionally, he highlighted that the Gurez Valley received the esteemed “Best Off-Beat Destination in India (Gold)” award in 2022, acknowledging its untouched natural landscapes, distinctive scenery, and commitment to sustainable tourism practices.
This recognition underscores Gurez Valley's vast tourism potential and its growing status as one of India’s top offbeat travel spots.
In response to a query from MLA Gurez regarding a specialized initiative for such emerging destinations, the Chief Minister assured that Gurez has been recognized by the Tourism Department as a promising offbeat location. He stated that once a dedicated scheme is initiated by the Government of India, Gurez will be recommended for further development under that scheme.
When asked by MLA Nazir Ahmad Khan about the availability of helicopter services for tourism, the Chief Minister clarified, “Currently, there are no helicopter services available for tourism; existing services cater primarily to local residents and patients, especially during the winter months when access is limited.”
He did, however, express openness to private sector involvement in tourism-related aviation services.
“Should any private entity wish to establish helicopter services for tourists in Gurez, we will provide our full support. Although no proposals are currently under review, we are willing to consider any that may arise,” he added.
Regarding the potential for a Light and Sound Show in Gurez, the Chief Minister indicated that the concept is under consideration.
“Hosting it on Habba Khatoon Mountain has been proposed. We will evaluate the technical and logistical feasibility, and if viable, we can proceed with it,” he remarked.
Point of View
Gurez Valley represents a significant opportunity for tourism diversification in India. The efforts by the Jammu and Kashmir government to promote this area demonstrate a commitment to sustainable tourism that respects the environment and supports local communities. As more travelers seek unique experiences, Gurez's recognition and potential development can contribute positively to regional economic growth.
NationPress
27/10/2025
Frequently Asked Questions
What initiatives are being taken to promote Gurez as a tourist destination?
The Tourism Department is implementing projects under the Capex Budget to upgrade Gurez and enhance its appeal as a tourist hotspot.
What accolades has Gurez received?
Gurez Valley was awarded the 'Best Off-Beat Destination in India (Gold)' in 2022, acknowledging its natural beauty and sustainable tourism efforts.
Are there any helicopter services available for tourists in Gurez?
Currently, there are no helicopter services for tourism; existing services are mainly for local residents and medical needs.
Is the government open to private tourism initiatives in Gurez?
Yes, the government is supportive of private entities looking to establish tourism-related aviation services in Gurez.
Will there be a Light and Sound Show in Gurez?
The idea of a Light and Sound Show on Habba Khatoon Mountain is being explored, with feasibility assessments underway.
