Will the Maha govt's football initiative elevate rural athletes with Tiger Shroff as brand ambassador?
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Synopsis
Maharashtra's latest 'Maha-Deva' football initiative aims to empower rural talent through international exposure, with Tiger Shroff as the ambassador. This program seeks to discover and nurture young footballers, offering them unprecedented opportunities, including collaboration with global superstar Lionel Messi.
Key Takeaways
- 'Maha-Deva' initiative aims to empower rural athletes.
- Tiger Shroff appointed as ambassador for five years.
- 30 boys and 30 girls to be selected for training.
- Collaboration with Lionel Messi enhances international status.
- Focus on holistic development of young footballers.
Mumbai, Nov 17 (NationPress) The Chief Minister of Maharashtra, Devendra Fadnavis, announced on Monday the launch of the 'Maha-Deva' football initiative aimed at giving players from rural and tribal regions a chance to showcase their talent on an international stage.
This initiative is designed to create an international platform for rural athletes.
Fadnavis made these remarks during a meeting with representatives from the School Education and Sports Department, Maharashtra Institution for Transformation (MITRA), and actor Tiger Shroff.
A Memorandum of Understanding (MoU) was signed in the Chief Minister's presence.
The statement from the government revealed that Tiger Shroff has been appointed as the ambassador for this initiative for a duration of five years.
“The ambitious 'Maha-Deva' football talent development program has received a significant boost with Tiger Shroff stepping in as the brand ambassador for five years. The goal of 'Maha-Deva' is to discover football talent among boys and girls in Maharashtra and foster their overall development. The program aims to select 30 boys and 30 girls from the state via the scouting network of Western India Football Association (WIFA) and to provide them with technical training, academic support, and international exposure,” the government’s statement elaborated.
Additionally, the MITRA initiative will collaborate with global football icon Lionel Messi.
This collaboration is expected to elevate the Maha-Deva initiative's standing on the global stage.
The MoU was signed in anticipation of Lionel Messi's visit to Mumbai.
“Tiger Shroff will play a significant role in creating public awareness, developing promotional materials, and spearheading public events and digital campaigns associated with the initiative. All promotional content will require his prior approval before release. His involvement is expected to provide a fresh outlook to the football culture in Maharashtra and open new avenues for aspiring footballers,” the statement concluded.
Point of View
It's essential to recognize the potential impact on rural youth. This initiative not only provides a platform for athletic talent but also symbolizes a commitment to inclusivity in sports. By involving well-known figures like Tiger Shroff, the government is taking a proactive approach to enhance sports culture in Maharashtra. We hope to see positive outcomes from this ambitious program.
NationPress
17/11/2025
Frequently Asked Questions
What is the 'Maha-Deva' football initiative?
The 'Maha-Deva' football initiative is a program launched by the Maharashtra government aimed at identifying and nurturing football talent among rural and tribal youth, providing them with training and international exposure.
Who is the ambassador for this initiative?
Bollywood actor Tiger Shroff has been appointed as the brand ambassador for the 'Maha-Deva' initiative for a span of five years.
How many players will be selected under this initiative?
The initiative aims to select 30 boys and 30 girls for training and development through the scouting network of the Western India Football Association (WIFA).
Will Lionel Messi be involved in this initiative?
Yes, the 'Maha-Deva' initiative will collaborate with football superstar Lionel Messi, which is expected to enhance its international stature.
What kind of support will selected players receive?
Selected players will receive technical training, academic assistance, and opportunities for international exposure.
