Mandaviya shares Modi's call to protect youth from drugs
Synopsis
Union Minister Mansukh Mandaviya quoted PM Narendra Modi on 12 November 2026, calling the protection of youth from substance abuse a collective national duty — reinforcing the government's Nasha Mukt Bharat Abhiyan launched in 2020.
Key Takeaways
Union Minister Mansukh Mandaviya posted a quote attributed to PM Narendra Modi on 12 November 2026 on protecting youth from addiction.
The quote states that saving youth from drugs and raising social awareness is 'the responsibility of all of us.' The Nasha Mukt Bharat Abhiyan , launched in August 2020 , is the government's flagship anti-drug campaign targeting a drug-free India by 2047 .
Mandaviya's Youth Affairs and Sports portfolio makes him a key ministerial node in the campaign's outreach architecture.
State-level awareness activity reports and upcoming parliamentary budget discussions on the scheme are the next policy milestones to watch.
Keeping young Indians away from substance abuse is a collective national responsibility — that is the message Union Labour and Sports Minister Mansukh Mandaviya amplified on Thursday, 12 November 2026, quoting Prime Minister Narendra Modi in a post that underscores the government's sustained push on anti-drug awareness.
Mandaviya shared the Prime Minister's words verbatim: 'युवाओं को नशे से बचाना और समाज को जागरूक करना हम सबकी जिम्मेदारी है' — 'Saving youth from addiction and making society aware is the responsibility of all of us.' The choice to relay a PM-attributed line, rather than issue a ministry statement, signals a deliberate effort to lift the message above bureaucratic register and give it broader moral weight.
Nasha Mukt Bharat Abhiyan: the policy backbone
The quote lands inside a live policy framework. The Nasha Mukt Bharat Abhiyan, launched in August 2020, is the central government's flagship anti-drug campaign, designed to build a drug-free India by 2047 through community-level awareness drives, school outreach and de-addiction support. The scheme is coordinated across multiple ministries — including Youth Affairs and Sports, which Mandaviya heads — making him a natural amplifier of its messaging.
Successive governments have treated substance abuse among young people as both a public health crisis and a social welfare emergency. The linkage to youth affairs, sports and healthy-lifestyle programmes is deliberate: sport is positioned as a constructive alternative, and ministerial social media has become a low-cost, high-reach channel to push that narrative directly to the demographic most at risk.
Why this moment matters for India's youth welfare agenda
India's young population — the world's largest youth cohort — is both its greatest demographic dividend and its most exposed to addiction-related risk. With parliamentary budget discussions on welfare schemes on the horizon, ministerial amplification of the PM's anti-drug message is also a signal of where political and policy attention is being directed. Watch for state-level rollout reports on awareness activities and any fresh budget allocations tied to the Abhiyan in the upcoming session.
When a minister with the Youth Affairs portfolio posts a Prime Minister's quote on addiction, the message is simple but the implication is structural: this is a whole-of-government commitment, and accountability runs from the top.
Point of View
Mandaviya is doing something strategic: lending the moral authority of the highest office to a campaign that can otherwise struggle for public traction. The Nasha Mukt Bharat Abhiyan has operated largely below the national headline threshold since its 2020 launch, and periodic high-visibility amplification by senior ministers is one of its key activation levers. With the Youth Affairs and Sports portfolio, Mandaviya sits at the intersection of sport-as-inspiration and welfare-as-policy — a combination the government has increasingly used to frame the anti-drug message for young audiences. The broader arc here is a government that wants anti-drug awareness embedded as a social norm, not a bureaucratic directive.
NationPress
12 Nov 2026
Frequently Asked Questions
What did PM Modi say about drug abuse and youth?
PM Modi stated that saving youth from addiction and making society aware is the collective responsibility of everyone — a message shared by Union Minister Mansukh Mandaviya on 12 November 2026.
What is Nasha Mukt Bharat Abhiyan?
Nasha Mukt Bharat Abhiyan is a national anti-drug campaign launched in August 2020 by the central government, aimed at building a drug-free India by 2047 through community awareness, school outreach and de-addiction support.
What is Mansukh Mandaviya's role in youth welfare?
Mansukh Mandaviya is the Union Minister for Labour and Employment and Youth Affairs and Sports, making him a key policy executor for youth welfare and anti-drug awareness programmes at the central government level.
Why is substance abuse considered a youth welfare issue in India?
India has the world's largest youth population, making young people both the country's biggest demographic asset and its most vulnerable group to addiction; successive governments have therefore treated drug prevention as a public health and social welfare priority.
When was Nasha Mukt Bharat Abhiyan launched?
The Nasha Mukt Bharat Abhiyan was launched in August 2020 with the goal of making India drug-free by 2047.
