Mandaviya launches 'Nasha Mukt Yuva' drive under MY Bharat
Synopsis
Union Minister Mansukh Mandaviya on 2 August 2026 launched the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' through MY Bharat, extending India's anti-drug drive into a volunteer-powered youth mobilisation effort tied to the Viksit Bharat 2047 agenda.
Key Takeaways
The 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' was launched on 2 August 2026 by Union Minister Mansukh Mandaviya .
MY Bharat , the government's youth-engagement platform under the Ministry of Youth Affairs and Sports, is organising the campaign.
The drive is framed under PM Narendra Modi's leadership and linked to the Viksit Bharat 2047 development roadmap.
It builds on the Nasha Mukt Bharat Abhiyan launched in August 2020 , which targeted drug abuse through awareness and counselling across states.
The campaign uses volunteer mobilisation and digital platforms for sustained outreach rather than a one-time event.
India's war on drugs moved to the streets of youth mobilisation on Sunday, 2 August 2026, as Union Labour and Sports Minister Mansukh Mandaviya flagged off the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' — a nationwide anti-drug campaign organised by MY Bharat under the leadership of Prime Minister Narendra Modi.
What the Sankalp Abhiyan sets out to do
MY Bharat, the government's flagship youth-engagement platform under the Ministry of Youth Affairs and Sports, is driving the campaign as part of a broader push to link substance-abuse prevention directly to the Viksit Bharat 2047 development roadmap. The initiative mobilises youth volunteers and digital outreach networks for sustained action — not a single-day drive. Mandaviya posted a live broadcast of the launch on X with the hashtag #NashaMuktYuva, signalling an intent to amplify the campaign through social media alongside on-ground events.
Roots in the 2020 Nasha Mukt Bharat Abhiyan
The new Sankalp Abhiyan builds on the Nasha Mukt Bharat Abhiyan, launched in August 2020 by the Ministry of Social Justice and Empowerment, which targeted substance abuse through awareness drives, counselling networks, and community action across states. That programme focused heavily on vulnerable populations in districts with high drug-prevalence rates. The 2026 edition shifts the lens: MY Bharat brings in structured volunteer mobilisation and digital platforms, treating youth productivity as a core input for the country's long-term growth ambitions.
Youth at the centre of the Viksit Bharat push
Successive administrations have framed anti-narcotics campaigns within the language of national development — but the explicit coupling with Viksit Bharat 2047 sharpens the stakes. A drug-free young population is being positioned not just as a public-health goal but as an economic prerequisite. Mandaviya, who holds dual charge of Labour & Employment alongside Youth Affairs & Sports, is well-placed to bridge both angles: a workforce that is healthy and drug-free feeds directly into the labour-productivity numbers the government needs to sustain high growth.
State-level enrolment numbers and implementation reports from the Sankalp Abhiyan will be the first real test of whether the campaign's volunteer-driven model translates into measurable reach — and whether parliamentary sessions in the months ahead back it with dedicated budgetary muscle.
Point of View
Not a one-term scheme. The real measure will be whether state governments match the Centre's mobilisation energy with ground-level resources.
NationPress
2 Aug 2026
Frequently Asked Questions
What is the Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan?
It is a nationwide anti-drug campaign launched on 2 August 2026 by MY Bharat, the government's youth-engagement platform, aimed at mobilising young Indians against substance abuse as part of the Viksit Bharat 2047 development vision.
Who launched the Nasha Mukt Yuva campaign in 2026?
Union Minister Mansukh Mandaviya, who holds charge of both Labour & Employment and Youth Affairs & Sports, launched the campaign, with the initiative framed under Prime Minister Narendra Modi's leadership.
What is MY Bharat and what role does it play?
MY Bharat is a government platform under the Ministry of Youth Affairs and Sports that engages and empowers Indian youth through structured programmes. It is the organising body for the Sankalp Abhiyan, deploying volunteers and digital outreach for the anti-drug drive.
How is the 2026 campaign different from the Nasha Mukt Bharat Abhiyan launched in 2020?
The 2020 Nasha Mukt Bharat Abhiyan focused on awareness, counselling and community action in high drug-prevalence districts. The 2026 Sankalp Abhiyan extends this by using MY Bharat's volunteer networks and digital platforms for sustained, youth-led outreach tied to the Viksit Bharat 2047 agenda.
What should we watch for after the Sankalp Abhiyan launch?
State-level enrolment numbers, implementation reports, and any budgetary allocations or coordination mechanisms announced in upcoming parliamentary sessions will indicate how effectively the campaign scales beyond the launch event.
