Meghalaya Pineapple Festival 2025: Delhi showcase eyes MoUs, export push
Synopsis
Meghalaya's pineapple festival is no longer just a showcase — it is a deal-making platform. With MoUs targeting e-commerce tie-ups, exports already reaching Dubai hypermarkets, and fresh sales doubling in two years, the fourth edition in New Delhi signals a state turning a niche fruit into a serious agricultural export play.
Key Takeaways
The fourth Meghalaya Pineapple Festival runs at Dilli Haat, New Delhi from 10 to 12 July 2025 .
Union Minister Jyotiraditya Scindia will inaugurate the event; CM Conrad K.
Sangma attends as guest of honour.
MoUs with e-commerce and marketing platforms are set to be signed to improve supply chains for farmers.
Fresh pineapple sales at the festival doubled from 7.7 metric tonnes (2023) to 15.4 metric tonnes (2025) .
Meghalaya pineapples carry a Brix value of 16–18 degrees and are already exported to hypermarkets in Dubai and the UAE .
The festival supports the ₹295 crore Meghalaya State Organic Mission , targeting one lakh hectares of organic cultivation by 2028 .
Meghalaya will display its premium pineapples at the fourth Meghalaya Pineapple Festival in New Delhi from 10 to 12 July, with the state government set to sign memoranda of understanding with e-commerce and marketing platforms to widen market access for pineapple growers, officials confirmed on Wednesday, 8 July.
Festival Details and Key Attendees
Organised by the Meghalaya Department of Agriculture and Farmers' Welfare at Dilli Haat, the three-day event is designed to forge direct market linkages between pineapple growers, retailers, institutional buyers, exporters, and consumers. The inaugural ceremony on 10 July will be graced by Union Minister for Development of North Eastern Region (DoNER) and Communications Jyotiraditya Scindia as chief guest, with Meghalaya Chief Minister Conrad K. Sangma attending as guest of honour.
MoUs and Market Access
A standout feature of this year's edition is the signing of MoUs with e-commerce and marketing platforms, which the state government says will improve supply chains and create new commercial opportunities for farmers. The event will also see the release of a commemorative publication titled 'Meghalaya Pineapple: A Four-Edition Journey', chronicling the festival's growth since its launch in 2023.
Why Meghalaya Pineapples Stand Apart
Meghalaya's pineapples are recognised for their exceptional sweetness, low acidity, and a Brix value of 16–18 degrees, placing them among India's most sought-after premium fruit varieties. The produce has already carved out an international footprint, with farmer-producer organisations exporting to major hypermarkets in Dubai and across the UAE.
Fresh pineapple sales at the festival have doubled over two years, rising from 7.7 metric tonnes in 2023 to 15.4 metric tonnes in 2025, according to state government data. Farmer groups have also used the platform to establish business partnerships with leading retail and food companies.
Broader Agricultural Vision
Officials said the festival is integral to Meghalaya's Vision@2032 roadmap, which positions agriculture as a primary engine of economic growth. It runs alongside the ₹295 crore Meghalaya State Organic Mission, which aims to bring one lakh hectares under certified organic cultivation by 2028, benefiting more than 90,000 farmers.
Beyond the Fruit: Culture and Commerce
Visitors will find value-added pineapple products on sale, opportunities to interact with farmer collectives and entrepreneurs, and cultural performances by artists under the Chief Minister's Meghalaya Grassroots Music Programme. The combination of commerce and culture underscores the state's intent to use the festival as a platform for both economic and cultural diplomacy. With MoUs on the table and export momentum building, the 2025 edition could mark the most consequential chapter yet in Meghalaya's pineapple story.
Point of View
But one lakh hectares by 2028 is an ambitious target that will require more than festival momentum to deliver.
NationPress
8 Jul 2026
Frequently Asked Questions
What is the Meghalaya Pineapple Festival 2025?
It is the fourth annual edition of a three-day festival organised by the Meghalaya Department of Agriculture and Farmers' Welfare at Dilli Haat, New Delhi, running from 10 to 12 July 2025. The event connects pineapple growers with retailers, exporters, and institutional buyers, and this year includes the signing of MoUs with e-commerce platforms.
Who will attend the inauguration of the Meghalaya Pineapple Festival?
Union Minister for DoNER and Communications Jyotiraditya Scindia will serve as chief guest at the inaugural ceremony on 10 July, while Meghalaya Chief Minister Conrad K. Sangma will attend as guest of honour.
Why are Meghalaya pineapples considered premium?
Meghalaya pineapples are valued for their exceptional sweetness, low acidity, and a high Brix value of 16–18 degrees, which places them among India's top-tier fruit varieties. They are already exported to major hypermarkets in Dubai and the UAE through farmer-producer organisations.
How have pineapple sales grown at the festival over the years?
Fresh pineapple sales at the festival have doubled in two years, rising from 7.7 metric tonnes in 2023 to 15.4 metric tonnes in 2025, according to state government data.
What is the Meghalaya State Organic Mission?
It is a ₹295 crore government initiative that aims to bring one lakh hectares under certified organic cultivation by 2028, benefiting more than 90,000 farmers. It runs alongside the Vision@2032 roadmap, which positions agriculture as a core driver of the state's economic growth.
