Rajasthan CM Office Backs Beti Bachao, Beti Padhao Drive
Synopsis
The Chief Minister's Office of Rajasthan credited PM Modi's Beti Bachao, Beti Padhao campaign with driving positive social change in attitudes toward girls' education and empowerment, tagging CM Bhajanlal Sharma under the 'Our Leading Rajasthan' banner on 4 November 2026.
Key Takeaways
The Chief Minister's Office of Rajasthan posted on 4 November 2026 praising the Beti Bachao, Beti Padhao campaign.
The post credits PM Narendra Modi's scheme with creating 'positive change in social thinking' on girls' education and empowerment.
CM Bhajanlal Sharma was tagged, signalling alignment between the state government and the central scheme.
The hashtag #आपणो_अग्रणी_राजस्थान ('Our Leading Rajasthan') underscores the state's branding as a proactive reform partner.
Beti Bachao, Beti Padhao was launched in January 2015 in Panipat, Haryana, originally targeting districts with critically skewed sex ratios.
A decade-long national campaign to change how India thinks about its daughters is drawing fresh acknowledgement from Rajasthan's top office — and the message is clear: mindsets are moving.
The Chief Minister's Office of Rajasthan posted on Wednesday, 4 November 2026, crediting Prime Minister Narendra Modi's Beti Bachao, Beti Padhao (Save the Daughter, Educate the Daughter) campaign with bringing a 'positive change in social thinking towards the education and empowerment of girls across the country.' The post also tagged Chief Minister Bhajanlal Sharma and carried the hashtag #आपणो_अग्रणी_राजस्थान — meaning 'Our Leading Rajasthan' — signalling the state government's alignment with the scheme's goals.
Beti Bachao, Beti Padhao: A Campaign That Targeted a Crisis
Beti Bachao, Beti Padhao (BBBP) was launched by Prime Minister Modi on 22 January 2015 in Panipat, Haryana — a district then notorious for one of India's most skewed child sex ratios. The scheme was a direct response to a troubling demographic: India's sex ratio at birth had been declining for decades, driven by gender-biased sex selection. The campaign combined enforcement of the Pre-Conception and Pre-Natal Diagnostic Techniques Act with community outreach, school enrolment drives, and mass media messaging designed to shift deep-rooted cultural preferences for sons.
Rajasthan was among the states that figured prominently in early BBBP implementation, given its historically low sex ratio at birth in several districts.
Bhajanlal Sharma's Rajasthan and the 'Leading State' Ambition
Chief Minister Bhajanlal Sharma, who leads the BJP government in Rajasthan following the party's return to power in the state in December 2023, has positioned his administration as a frontline partner in central government welfare schemes. The hashtag #आपणो_अग्रणी_राजस्थान reflects a broader state branding effort — projecting Rajasthan as a proactive, reform-oriented state rather than a laggard on social indicators.
By amplifying BBBP's impact on social attitudes, the CMO is making a dual statement: affirming progress on girls' education and reinforcing the ideological continuity between Jaipur and New Delhi.
The BBBP campaign has, over its decade-plus run, expanded well beyond its original 100 'most critical' districts to a nationwide programme, encompassing conditional cash transfers for girl children, scholarships, and awareness campaigns at the village level. Whether Rajasthan's own indicators on female literacy and sex ratio at birth have improved in step with national trends remains a live question for the state's planners — and an implicit benchmark the CMO's post invites scrutiny against.
Point of View
Nearly two years after Sharma's government took office, also signals that welfare-scheme messaging remains a core communication tool. More substantively, the post implicitly raises a performance question: if the campaign has changed social attitudes, Rajasthan's own data on sex ratio at birth and female school enrolment will be the real scorecard. The 'Leading Rajasthan' framing is an aspiration the state government is now publicly accountable to.
NationPress
4 Nov 2026
Frequently Asked Questions
What is the Beti Bachao, Beti Padhao campaign?
Beti Bachao, Beti Padhao (BBBP) is a Government of India scheme launched by PM Narendra Modi on 22 January 2015 in Panipat, Haryana, aimed at improving the declining child sex ratio and promoting girls' education and empowerment across India.
Why is Rajasthan's CMO talking about Beti Bachao, Beti Padhao?
The Chief Minister's Office of Rajasthan posted on 4 November 2026 to highlight the scheme's positive social impact, aligning the state government's messaging with PM Modi's initiative under the 'Our Leading Rajasthan' campaign.
Who is Bhajanlal Sharma?
Bhajanlal Sharma is the Chief Minister of Rajasthan, leading the BJP government that came to power in the state in December 2023. He was tagged in the CMO's post on the BBBP campaign.
What does #आपणो_अग्रणी_राजस्थान mean?
The hashtag translates from Rajasthani/Hindi as 'Our Leading Rajasthan' and is used by the state government to brand Rajasthan as a progressive, reform-oriented state.
Where was Beti Bachao, Beti Padhao launched and why?
The scheme was launched in Panipat, Haryana, on 22 January 2015, because Haryana had one of India's most critically skewed child sex ratios at the time. It was designed to combat gender-biased sex selection and boost girls' education.
