Synopsis
Rajasthan's Deputy Chief Minister Diya Kumari praised the successful organization of the 25th IIFA Awards in Jaipur, emphasizing the government's commitment to promoting concert tourism in the state. The initiative aims to boost the tourism sector and the local economy by hosting prestigious events.Key Takeaways
- Rajasthan's focus on promoting concert tourism.
- Successful organization of the 25th IIFA Awards.
- Commitment to hosting more prestigious events.
- Emphasis on showcasing local craftsmanship through attire.
- Rajasthan attracting film artists and boosting tourism.
Jaipur, March 10 (NationPress) Rajasthan's Deputy Chief Minister Diya Kumari expressed her appreciation to the residents of the state for the successful execution of the 25th IIFA Awards ceremony in Jaipur. She stated that the government's primary goal is to promote concert tourism within Rajasthan.
In a post on her X handle, she said: "Heartfelt congratulations and best wishes to the citizens of Jaipur and the entire Rajasthan for the magnificent and successful execution of the 25th IIFA Awards ceremony in Jaipur. Moving forward, we will persist in our endeavors to host more prestigious events in Rajasthan. Our emphasis will be on advancing concert tourism, which will further fortify the state's tourism sector and economy."
Deputy Chief Minister and Tourism Minister Kumari participated in the 25th International Indian Film Academy Awards (IIFA) held at the Jaipur Exhibition and Convention Center on Sunday.
During her address, she conveyed her joy at the enthusiasm displayed by the public and highlighted the government's dedication to organizing more such events in Rajasthan to enhance tourism and support the local economy.
Responding to media inquiries regarding her outfit, Diya Kumari clarified her fashion choices, stating: "During the budget session, I donned a traditional Rajasthani saree. At the onset of IIFA, I chose a Falguni saree, and today, I am wearing a Kota Doria saree. Through these garments, we are not only presenting Rajasthan’s cultural legacy but also supporting local artisanship."
She noted that Rajasthan is becoming a magnet for esteemed film artists who are discovering various locales in the state and sharing their experiences on social media.
"Through IIFA, the globe is observing Rajasthan’s vibrant art and culture. Such events will bolster tourism, enhance the economy, and create employment opportunities," she remarked.
Diya Kumari also discussed the expanding concert economy in India, asserting that the nation possesses a rich tradition of music, dance, and storytelling, with a large audience for live performances.
She underscored Rajasthan's potential in this arena, stating, "We will endeavor to promote concert tourism in the state."
Referring to Prime Minister Narendra Modi's leadership, she acknowledged the increase in live events and concerts over the last decade, labeling it a testament to the growing prospects in the entertainment industry. She reaffirmed Rajasthan’s commitment to aiding the vision of a ‘Developed India’ by bolstering its tourism sector.
The IIFA Awards 2025 commenced with a spectacular drone display, lighting up the sky with exquisite representations of Jaipur, the IIFA logo, and glimpses of Rajasthan’s heritage.
During the ceremony, the Deputy Chief Minister was invited on stage by the IIFA team to present awards to various film stars for their remarkable contributions.
The event also showcased lively performances by Bollywood stars, incorporating elements of Rajasthan’s rich culture and traditions.
