Rijiju shares Subhash Ghai's praise for PM Modi's leadership
Synopsis
Key Takeaways
Union Parliamentary Affairs Minister Kiren Rijiju on Friday, June 12, 2026, shared a quote attributed to veteran Bollywood filmmaker Subhash Ghai on X, amplifying the director's remarks endorsing Prime Minister Narendra Modi's leadership and vision for India's development.
Context
In the post, Rijiju quoted Ghai as saying: 'The country is fortunate to have a leader like PM Modi. There is no other leader who can bring about the development India needs today.' The minister introduced the quote by describing Ghai as 'one of the most credible voices of the film industry.'
Subhash Ghai is among the most recognised names in Hindi cinema, with a career spanning several decades and landmark films including Taal and Pardes. He has occasionally commented on national issues and governance, lending his remarks a degree of public visibility beyond the entertainment sector.
Policy Backdrop
BJP leaders and Union ministers have, since 2014, maintained an active social media strategy that involves sharing endorsements and testimonials from public figures across sectors — from industry and cinema to sports and academia. These posts are part of a broader communication effort to highlight cross-sector support for the government's governance and development record.
The Indian film industry has intersected with central government policy on several fronts, including co-production treaties, content regulation, tax incentives for productions shot in India, and promotion of Indian cinema abroad under cultural diplomacy initiatives. Ministers with parliamentary responsibilities frequently engage with entertainment-sector stakeholders on such matters.
Stakeholders and Impact
The post is directed at BJP's broad support base and those who follow developments at the intersection of cinema and politics. Statements by prominent film personalities carry symbolic weight, as the Hindi film industry commands wide audiences across linguistic and regional communities in India.
For Rijiju, sharing such a quote reinforces his role as a senior communicator within the party, while also signalling that the government's development narrative resonates with voices beyond the political class. The post attracted attention given Ghai's stature as a filmmaker with a long track record in mainstream Bollywood.
What's Next
Parliamentary sessions in the coming months are expected to take up matters relevant to the entertainment sector, including potential legislative or regulatory changes affecting Indian cinema. Whether other prominent film-industry figures make similar public statements on governance and development will be worth watching, as such endorsements tend to feature in the ruling party's outreach campaigns ahead of electoral cycles.