Union Parliamentary Affairs Minister Kiren Rijiju on Tuesday, June 9, 2026, marked the 12th anniversary of the Narendra Modi government with a social media post highlighting gains across healthcare, digital inclusion, financial empowerment, women-led development, skills, entrepreneurship and clean energy under the hashtag #12YearsOfSeva.

Context

Rijiju's post arrives as the BJP-led central government completes 12 years in office, having first assumed power in May 2014 under Prime Minister Narendra Modi. The minister wrote: 'The true measure of governance is the impact it creates in people's lives. Over the past 12 years, focused efforts in healthcare, digital inclusion, financial empowerment, women-led development, skills, entrepreneurship and clean energy have expanded opportunities and strengthened aspirations.'

The post is part of a coordinated ruling-party communication push marking the milestone, with senior ministers and BJP leaders amplifying the #12YearsOfSeva narrative across platforms.

Policy Backdrop

The seven pillars Rijiju cites map directly onto flagship central schemes launched since 2014. Pradhan Mantri Jan Dhan Yojana, launched in August 2014, aimed to bring unbanked households into the formal financial system. Digital India, rolled out in July 2015, sought to expand broadband, e-governance and digital payments across rural and urban India.

On clean energy, Pradhan Mantri Ujjwala Yojana — started in May 2016 — provided LPG connections to women from below-poverty-line families, directly addressing the 'women-led development' and 'clean energy' themes in Rijiju's post. The Skill India Mission, also launched in 2015, targeted youth employment and entrepreneurship, while Ayushman Bharat, introduced in February 2018, extended health coverage to economically vulnerable families. The Startup India initiative, announced in January 2016, rounded out the government's push on ease of doing business.

Together these programmes reflect an integrated welfare model that links direct-benefit transfers, digital identity infrastructure and targeted subsidies — a framework the government has consistently described as measurable, delivery-focused governance.

Stakeholders and Impact

The primary beneficiaries of the schemes referenced span rural households, women, youth and the MSME sector. Women-centric programmes such as Ujjwala Yojana and Jan Dhan accounts have been positioned as cornerstones of the government's inclusive growth agenda, with female beneficiaries frequently cited in official communication.

The framing of 'women-led development' in Rijiju's post echoes a broader shift in government messaging that has increasingly placed women's economic agency — through self-help groups, micro-finance and skill training — at the centre of welfare delivery narratives ahead of electoral cycles.

What's Next

Periodic scheme evaluation reports from NITI Aayog are expected to provide independent assessments of implementation outcomes across these programmes. Parliamentary scrutiny is also anticipated during the upcoming monsoon session, where opposition members are likely to raise questions on delivery gaps, reach and fund utilisation across the schemes Rijiju highlighted.

As the government moves deeper into its third term, the 12-year governance record is likely to remain a central plank of BJP's political messaging — with ministers such as Rijiju playing a key role in projecting that narrative to regional and national audiences.