Rijiju Shares Live Link for PM Modi's Mann Ki Baat
Synopsis
Union Parliamentary Affairs Minister Kiren Rijiju on 27 July 2026 shared a live broadcast link on X for PM Narendra Modi's Mann Ki Baat, the monthly radio address the Prime Minister has conducted since October 2014 as a direct channel of communication with citizens across India.
Key Takeaways
Kiren Rijiju , Union Minister of Parliamentary Affairs, shared a live X broadcast link for Mann Ki Baat on 27 July 2026 .
Mann Ki Baat is a monthly radio address by PM Narendra Modi that has run continuously since October 2014 .
The programme is broadcast on All India Radio and simultaneously streamed on digital platforms.
Senior cabinet ministers routinely amplify each episode on social media to extend its reach to digital audiences.
The series has addressed topics ranging from public health and economic reforms to cultural events and citizen initiatives over more than a decade.
Union Parliamentary Affairs Minister Kiren Rijiju on Sunday, 27 July 2026, shared a live broadcast link on X inviting citizens to tune in to Prime Minister Narendra Modi's monthly radio address, Mann Ki Baat, urging the nation to watch along in real time.
Context
Rijiju's post, tagged #WatchLive and #MannKiBaat, directed followers to a live X broadcast of the Prime Minister's address. The minister described the programme as PM Modi's 'Mann Ki Baat with the Nation', underscoring its character as a direct conversation between the head of government and ordinary citizens.
Senior cabinet ministers routinely amplify the monthly broadcast across social media platforms, extending its reach beyond the radio audience to digital users. Rijiju's post is consistent with this established pattern of coordinated government outreach on the day of each episode.
Policy Backdrop
Mann Ki Baat was launched by Prime Minister Narendra Modi in October 2014 as a monthly radio programme aimed at creating a direct communication channel between the Prime Minister and citizens across India. Over more than a decade, the programme has addressed themes ranging from public health campaigns and economic initiatives to cultural milestones and citizen-led social movements.
The series is broadcast on All India Radio and simultaneously streamed on digital platforms, making it accessible to audiences well beyond traditional radio listeners. Its longevity — running continuously since 2014 — makes it one of the most sustained mass-media outreach exercises by any Indian government.
Stakeholders and Impact
The primary audience for Mann Ki Baat is the general public, including rural and semi-urban listeners who rely on radio as a primary information source. Digital amplification by ministers such as Rijiju broadens the programme's reach to urban and younger demographics active on social media.
For the BJP-led government, the monthly address serves as a recurring platform to highlight policy achievements, spotlight citizen initiatives, and frame national narratives outside the adversarial context of parliamentary debate or press interactions. Cabinet ministers sharing live links reinforces the government's strategy of using mass media for direct, unmediated outreach.
What's Next
The content and key themes of PM Modi's July 2026 Mann Ki Baat address will be closely watched for any signals on upcoming policy directions or legislative priorities, particularly given the parliamentary calendar. Subsequent episodes will continue the monthly cadence, with ministers expected to amplify each broadcast in a similar fashion. Any policy announcements or citizen initiatives highlighted during the address typically generate follow-up action at the ministerial and departmental level.
Point of View
Bypassing traditional editorial filters. The fact that senior ministers consistently promote each episode signals a coordinated communications architecture, not spontaneous enthusiasm. Over time, this model has helped the government maintain a direct narrative pipeline to tens of millions of citizens, making each monthly episode a soft-power event as much as a policy communication exercise.
NationPress
26 Jul 2026
Frequently Asked Questions
What is Mann Ki Baat?
Mann Ki Baat is a monthly radio address by Prime Minister Narendra Modi, launched in October 2014, in which he speaks directly to citizens on topics ranging from governance and public health to cultural events and citizen achievements.
Why did Kiren Rijiju share the Mann Ki Baat link?
Kiren Rijiju, as a senior cabinet minister, shared the live broadcast link on X to help amplify PM Modi's Mann Ki Baat address and encourage citizens to tune in, consistent with the government's practice of coordinated social media outreach for each episode.
When is Mann Ki Baat broadcast?
Mann Ki Baat is broadcast monthly, typically on the last Sunday of the month, on All India Radio and simultaneously streamed on digital and social media platforms.
How long has Mann Ki Baat been running?
Mann Ki Baat has been running continuously since October 2014, making it one of the longest-running direct-outreach programmes by an Indian Prime Minister.
Where can I watch or listen to Mann Ki Baat?
Mann Ki Baat is available on All India Radio across India and is also streamed live on the government's official digital platforms and on social media, including X.
