Rijiju calls citizens to hoist Tricolour for Independence Day
Synopsis
Union Minister Kiren Rijiju has called on Indian citizens to hoist the Tricolour at home, take a selfie with the Vande Mataram lyrics, and register participation on harghartiranga.com ahead of Independence Day on 15 August 2026, continuing the annual Har Ghar Tiranga drive launched in 2022.
Key Takeaways
Kiren Rijiju , Union Minister of Parliamentary Affairs and Minority Affairs, posted the appeal on 9 August 2026 , six days before Independence Day.
Citizens are asked to hoist the national flag, photograph themselves with the Tricolour and Vande Mataram lyrics, and upload the image to harghartiranga.com .
The #HarGharTiranga hashtag anchors the social media dimension of the campaign.
The Har Ghar Tiranga initiative was launched in 2022 by the Ministry of Culture under the Azadi Ka Amrit Mahotsav programme marking 75 years of independence.
The campaign has run annually since 2022, using digital participation and state-level flag distribution to maximise reach across India.
With Independence Day approaching on 15 August 2026, Union Parliamentary Affairs and Minority Affairs Minister Kiren Rijiju has called on every Indian household to make the Tricolour a living symbol of national pride — hoisting the flag, snapping a selfie with the Vande Mataram lyrics, and sharing the moment on harghartiranga.com.
What the Har Ghar Tiranga campaign asks of you
The appeal is straightforward: hoist the national flag at home, photograph yourself alongside the Tricolour and the words of Vande Mataram, and upload that image to the campaign portal. Rijiju's post frames participation not as a civic obligation but as a collective celebration — 'the pride, unity and spirit of Bharat,' in his words.
The digital-first design of the campaign lowers the barrier to entry, letting citizens from Arunachal Pradesh to Tamil Nadu log a visible, shareable act of patriotism without leaving their neighbourhoods.
From Amrit Mahotsav to annual ritual: the campaign's four-year arc
The Har Ghar Tiranga initiative was born in 2022 inside the Ministry of Culture's flagship Azadi Ka Amrit Mahotsav programme — the sprawling series of events that marked 75 years of Indian independence. What began as a one-time symbolic push has since settled into an annual government-led drive to embed the Tricolour in everyday domestic life around 15 August.
The campaign has consistently leaned on social media amplification, with selfie uploads and the #HarGharTiranga hashtag serving as the primary metrics of reach. State governments have typically coordinated flag distribution drives to ensure that cost is not a barrier for lower-income households.
Why a minister from Arunachal Pradesh leads this message
Rijiju's own constituency — Arunachal Pradesh, India's easternmost state, bordering China — gives his call a particular resonance. The northeast has historically been the first part of India to greet the Independence Day sunrise, and flag-hoisting there carries a weight that goes beyond ceremony. For a region whose national integration has at times been contested, the Tricolour in every home is a statement as much as a celebration.
As 15 August 2026 nears, the measure of this year's campaign will be visible in the upload counters on harghartiranga.com — each selfie a small, searchable data point in a very large national story.
Point of View
Televised spectacle into an active, citizen-generated moment — with upload numbers on a government portal as the new measure of national sentiment. By channelling participation through a digital platform, the BJP-led administration creates a data-visible, shareable record of patriotic engagement that doubles as organic social media reach. Rijiju's voice carries added symbolic weight given his roots in Arunachal Pradesh, a frontier state where the Tricolour's presence has geopolitical as well as cultural significance. Four years in, the campaign's durability signals that the government views mass flag-hoisting not as a one-off milestone gesture but as a permanent fixture of India's Independence Day calendar.
NationPress
9 Aug 2026
Frequently Asked Questions
What is the Har Ghar Tiranga campaign?
Har Ghar Tiranga is a government initiative launched in 2022 under the Azadi Ka Amrit Mahotsav programme that encourages every Indian household to hoist the national flag around Independence Day on 15 August as a symbol of patriotism and unity.
How do I participate in Har Ghar Tiranga 2026?
Hoist the Tricolour at your home, take a selfie with the flag and the Vande Mataram lyrics, and upload your photo on the official portal harghartiranga.com. You can also share your participation on social media using the hashtag #HarGharTiranga.
What is harghartiranga.com?
harghartiranga.com is the official government portal for the Har Ghar Tiranga campaign where citizens can register their participation by uploading a selfie with the Tricolour ahead of Independence Day.
Who launched the Har Ghar Tiranga initiative?
The Ministry of Culture launched the Har Ghar Tiranga campaign in 2022 as part of the Azadi Ka Amrit Mahotsav, the government's programme marking 75 years of India's independence from British rule.
Why is Kiren Rijiju promoting Har Ghar Tiranga?
As Union Minister of Parliamentary Affairs and Minority Affairs and a senior BJP leader, Kiren Rijiju is amplifying the annual government-led campaign to encourage mass citizen participation in Independence Day celebrations through flag-hoisting and digital engagement.
