Union Culture and Tourism Minister Gajendra Singh Shekhawat on Sunday, 26 July 2026, called on citizens to continue flying the national flag at their homes under the Har Ghar Tiranga campaign, citing the initiative's growing role as a natural expression of patriotism.

Posting on X and tagging #MannKiBaat and #HarGharTiranga, the minister wrote: 'Har Ghar Tiranga abhiyaan ab deshprem ki sahaj abhivyakti ka madhyam ban gaya hai' ['The Har Ghar Tiranga campaign has now become a natural medium for expressing love for the country']. He urged citizens to 'ensure their participation as in previous years.'

Context

The Har Ghar Tiranga campaign was formally launched by the Ministry of Culture in July 2022 as a centrepiece of Azadi Ka Amrit Mahotsav, the government's series of events marking 75 years of India's independence. The drive asks every household across the country to hoist or display the tricolour in the days leading up to and on Independence Day, 15 August.

Since its debut, the campaign has been repeated annually. Prime Minister Narendra Modi has consistently amplified it through his monthly radio programme Mann Ki Baat, issuing fresh calls for participation in 2023, 2024, and 2025. Shekhawat's post, tagged to #MannKiBaat, signals that the campaign is once again being coordinated in step with the Prime Minister's public outreach.

Policy Backdrop

The initiative sits within a broader government effort to popularise national symbols and foster civic patriotism through mass participation rather than top-down mandates. The Ministry of Culture has anchored it alongside programmes such as Ek Bharat Shreshtha Bharat, which promotes cultural unity across states.

State governments play a key logistical role each year, coordinating flag distribution and awareness drives at the district level. Social-media amplification by Union ministers and BJP leaders has been a consistent feature of the campaign's outreach strategy, with posts timed to build momentum in the three weeks before 15 August.

Stakeholders and Impact

Indian households are the primary audience, with the campaign designed to be low-barrier — citizens need only display a flag at home. The tricolour's display is governed by the Flag Code of India, 2002, which was amended in 2022 to allow machine-made polyester flags and round-the-clock hoisting at private residences, directly enabling the campaign's mass scale.

The campaign has drawn participation from tens of millions of households in previous editions, with the Ministry of Culture releasing state-wise data around each Independence Day. Official figures for 2026 are expected to be published around 15 August 2026.

What's Next

With Independence Day 2026 falling on Saturday, 15 August, the coming weeks are likely to see coordinated calls from central and state governments, fresh guidelines from the Ministry of Culture, and continued social-media mobilisation. Any updated participation data or new directives from the ministry will offer a clearer picture of the campaign's reach this year.