Sonowal hails ₹1,856.67 cr sports manufacturing scheme
Synopsis
Key Takeaways
India's sports goods manufacturing clusters are in line for a significant shot in the arm — and the Cabinet has just put a precise number to that ambition. Union Ports and Shipping Minister Sarbananda Sonowal on Thursday, 29 October 2026 welcomed the Cabinet's approval of an outlay of ₹1,856.67 crore under the Khelo India Sports Goods Manufacturing Scheme, calling it a 'major boost to India's sports manufacturing ecosystem.'
What the ₹1,856.67 crore outlay covers
The approved funds are earmarked specifically for the maintenance, technical resolution and upgradation of existing clusters — not greenfield projects, but the sharpening of what India already has. The scheme targets measurable improvements in production capability and export readiness at clusters that have already been seeded under earlier policy pushes. Sonowal framed the decision with the hashtag #KhelBhiNirmanBhi — 'Play as well as Build' — signalling that the government sees sports infrastructure and sports manufacturing as two sides of the same strategic coin.
Meerut, Jalandhar and the cluster story so far
India's sports goods industry is heavily concentrated in two heartland hubs: Meerut in Uttar Pradesh, which dominates cricket and fitness equipment, and Jalandhar in Punjab, which produces everything from footballs to inflatable sporting goods. Both cities have received incremental central support since the early 2010s under Make in India and cluster development frameworks. The Khelo India programme, launched in 2017 by the Ministry of Youth Affairs and Sports, added a dedicated sports-sector lens to that manufacturing push — recognising that a credible global sports brand cannot be built on imported equipment alone.
Atmanirbhar Bharat's sporting ambition
The announcement lands squarely inside India's broader Atmanirbhar Bharat manufacturing agenda — the multi-sector drive to reduce import dependence and build export competitiveness in labour-intensive industries. Sports goods manufacturing fits the template well: it is skill-intensive, decentralised, and has a large established workforce in both Meerut and Jalandhar. An upgraded cluster network could meaningfully expand India's share of the global sports equipment market, where it currently competes against entrenched producers in China, Pakistan and Taiwan.
The key test now is utilisation — whether the approved outlay translates into measurable gains in production capacity and export volumes from the supported clusters. India's sporting ambitions on the field and off it are increasingly running on the same track.