Is Tamil Nadu Securing GI Tags for Madurai Appalam and Kilakarai Thothal Halwa?
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Synopsis
Tamil Nadu is taking significant steps to preserve its culinary heritage by applying for Geographical Indication tags for Madurai Appalam and Kilakarai Thothal Halwa. These iconic products not only represent a rich tradition but also support the livelihoods of thousands of local producers. Discover how these tags can enhance their global appeal and protect their unique identities.
Key Takeaways
- Madurai Appalam and Kilakarai Thothal Halwa are key traditional snacks in Tamil Nadu.
- The GI tag enhances their market reach and protects their unique identities.
- Over 50,000 artisans depend on the appalam industry for their livelihoods.
- Both products reflect Tamil Nadu's rich culinary heritage.
- GI tags can open international markets for these delicacies.
Chennai, Aug 4 (NationPress) In an effort to safeguard the state’s cherished culinary treasures and boost market opportunities for local artisans, the Tamil Nadu State Council for Science and Technology (TNSCST) has submitted applications for Geographical Indication (GI) tags for two renowned products – Madurai appalam and Kilakarai Thothal halwa.
The applications were presented last week to the Geographical Indications Registry.
The request for the GI tag for Madurai appalam has been collaboratively made by the TNSCST and the Appalam Vadagam Morvathal Manufacturers and Sellers Association.
Meanwhile, the application for Kilakarai Thothal halwa was filed in partnership with the Kilakarai Chellakani Thothal Association. The Madurai appalam is celebrated for its crunchy texture, unique taste, and traditional methods of preparation which utilize urad dal, rice flour, and selected spices.
“The distinctive flavor is further enriched by the climatic conditions of Madurai and the high-quality urad dal sourced from Virudhunagar,” the GI application stated.
This papad-like snack is sun-dried using age-old methods passed down through generations, made without any artificial colors or additives. The appalam industry in Madurai supports over 50,000 individuals across 500 manufacturing units, generating close to Rs 8 crore in weekly revenue.
“The GI tag will play a vital role in preserving the identity of the product while providing economic advantages to numerous families,” remarked S. Vincent, Member Secretary of TNSCST.
In addition to its domestic appeal, Madurai appalam is exported to nations such as Singapore, Malaysia, Mauritius, Thailand, Sri Lanka, Maldives, and various Gulf countries.
The Kilakarai Thothal halwa is a rich, moist dessert crafted using coconut milk, rice flour, palm jaggery, and cashew nuts.
The GI application claims that the recipe has its roots in Indonesia, traveled to Sri Lanka, and was brought to Kilakarai in Tamil Nadu through ancient trade routes.
Locals in Kilakarai modified the recipe utilizing locally sourced ingredients, particularly coconuts and palm jaggery.
Tamil folklore traces the halwa’s history back to the 17th-century Vallal Seethakathi era.
Known for its long shelf life exceeding a month, the halwa is now on the brink of international acclaim.
“The GI tag will aid in positioning this traditional sweet within global markets,” a TNSCST official commented.
With these two applications, Tamil Nadu aims to expand its impressive roster of GI-tagged products. To date, 58 unique products from the state have received GI tags, the highest for any state in India, including the Kancheepuram silk saree, Thanjavur doll, Salem mango, and Chettinad kandangi saree.
Point of View
The move by Tamil Nadu to secure GI tags for Madurai Appalam and Kilakarai Thothal Halwa reflects a growing recognition of regional specialties in India. This initiative not only protects traditional foods but also enhances the livelihoods of local producers, fostering economic growth and preserving cultural heritage. Such steps are vital in a globalized market where unique identities can significantly impact consumer choices.
NationPress
10/09/2025
Frequently Asked Questions
What is a Geographical Indication (GI) tag?
A Geographical Indication (GI) tag is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin.
Why is the GI tag important for Madurai Appalam?
The GI tag will help protect the identity of Madurai Appalam, enhance its marketability, and provide economic benefits to local producers.
What makes Kilakarai Thothal Halwa unique?
Kilakarai Thothal Halwa is unique due to its rich ingredients, historical roots from Indonesia and Sri Lanka, and its adaptation to local tastes.
How does the GI tag impact local economies?
By securing a GI tag, local economies can gain recognition, attract tourists, and increase sales, ultimately leading to job creation and preservation of traditional crafts.
What other products from Tamil Nadu have received GI tags?
Tamil Nadu has 58 GI-tagged products, including Kancheepuram silk sarees, Thanjavur dolls, and Salem mangoes.
