Myntra Unveils Bengaluru's First In-House Pickleball Court

Bengaluru, Feb 18 (NationPress) Emphasizing its dedication to employee wellness, Myntra, a prominent name in India's fashion and lifestyle sector, unveiled a cutting-edge Pickleball court at its corporate headquarters on Tuesday.

This initiative underscores Myntra's commitment to cultivating a healthy workplace, inspiring employees to rejuvenate, foster friendships, and adopt an active lifestyle. By launching this facility, Myntra advances its employee engagement strategies that resonate with its vibrant and youthful workforce, thereby enhancing workplace culture and overall wellness.

The court's inauguration took place during a company-wide event attended by esteemed badminton figure and Commonwealth Games champion Ashwini Ponnappa, whose participation added inspiration and excitement to the event. This initiative mirrors Myntra's vision of merging sports with wellness in corporate culture, providing employees and their families with a unique opportunity for recreation and bonding.

Pickleball, recognized as one of the fastest-growing sports worldwide, has experienced significant growth from 2019 to 2022, as indicated in a recent Whitepaper. According to the latest findings by Bonafide Research, the pickleball sector in India is anticipated to expand at over 26 percent CAGR from 2024 to 2029.

Combining competitiveness, social interaction, and straightforward techniques, Pickleball has become a favored choice among both Millennials and Gen Z professionals seeking enjoyable and engaging ways to maintain their fitness. With a diverse workforce, where one in three employees is Gen Z, Myntra continues to create employee engagement opportunities that align with its dynamic and trend-oriented team.

While several tech parks and office complexes in Bengaluru feature Pickleball courts, Myntra's initiative distinguishes itself as a fully owned, in-house facility accessible not only to employees but also to their friends and families, available every day, including weekends.

The establishment of a Pickleball court within our office is another milestone in Myntra's mission to create a workspace prioritizing employees. With the sport's growing popularity, particularly among Gen Z, this initiative complements our endeavors to provide engaging and unique experiences for our staff. The fast-paced, social, and easily accessible nature of Pickleball is an excellent way for employees to connect, relax, and rejuvenate. This will set a new standard for corporate wellness in India, in line with Myntra's EVP of Be the Trend, Be Myntra,

stated Govindraj MK, CHRO of Myntra.

Myntra's commitment to promoting wellness through sports is truly admirable. An active lifestyle is vital for overall health, and it's wonderful to see Myntra introducing Pickleball to its employees as part of this initiative. The sport is fast-paced, engaging, and easy to learn, making it an excellent way to stay active. I am thrilled to see a leading brand like Myntra support the growth of Pickleball in India,

added Commonwealth Games medallist and badminton star Ashwini Ponnappa.

Myntra also provides a variety of sports and engagement facilities at its campus, including a lawn tennis court, an indoor gaming arena, a gym, and table tennis. Additionally, it offers access to a cricket practice net and ground, along with an indoor badminton court.

This latest initiative reflects Myntra's dedication to nurturing a vibrant workplace and fostering meaningful connections beyond professional duties.

Pickleball is experiencing remarkable growth in India, and it's encouraging to witness a leading corporate like Myntra investing in the sport. As the first company to establish a dedicated pickleball facility with structured support for employees on-site, Myntra is playing a pivotal role in nurturing the Pickleball community in Bengaluru and beyond,

stated Rajath Kankar MR, Founder General Secretary of the Karnataka State Pickleball Association.