How is the Adani Ahmedabad Marathon Partnering with New-Age Brands to Enhance Community Engagement?
Synopsis
Key Takeaways
- The 9th Adani Ahmedabad Marathon takes place on November 30.
- New-age lifestyle brands are partnering to enhance the event.
- BMW Gallops Autohaus is the Luxury Mobility Partner.
- Flipkart Minutes will provide rapid delivery services for participants.
- Bisleri is the official Hydration Partner.
Ahmedabad, Nov 24 (NationPress) As the 9th edition of the Adani Ahmedabad Marathon approaches, scheduled for November 30 at the scenic Sabarmati Riverfront, Adani Sportsline, the event’s organizers, have unveiled an exciting roster of partners. This year, the marathon integrates a selection of innovative, lifestyle-focused brands that contribute a vibrant, youthful, and experience-oriented essence to the event.
These collaborations aim to resonate with the marathon’s ethos by enhancing hydration, comfort, and lifestyle, transforming the event into a representation of the city's culture and community.
Myntra Sneaker Club has joined as the Fashion Partner, establishing a strong fashion connection with the running community through its curated sneaker culture platform, showcasing the latest trends for India’s youthful, style-conscious demographic.
Flipkart Minutes and Welspun Sintex have come on board as Associate Partners, improving participant convenience and comfort. Flipkart Minutes, Flipkart’s rapid delivery service, ensures that race-day essentials and other key products are delivered swiftly, addressing last-minute needs efficiently. Welspun Sintex, a leading manufacturer of diverse plastic products in India, has been offering liquid storage solutions to millions for over fifty years.
BMW Gallops Autohaus has partnered as the Luxury Mobility Partner for a two-year term, symbolizing BMW’s heritage in premium automotive excellence. As the official BMW dealership in the city, BMW Gallops Autohaus delivers the brand’s promise of dynamic performance and luxurious craftsmanship to the marathon community. BMW vehicles will also serve as the official lead vehicle during the marathon, setting the pace for runners while adding a premium touch to race day.
Bisleri has signed on as the Hydration Partner for a three-year agreement, ensuring that runners remain refreshed with the consistent purity that has established it as India’s top packaged drinking water brand.
In addition, the Adani Ahmedabad Marathon revealed its official jersey for the upcoming edition, crafted by award-winning designer Aaquib Wani, at the city’s popular destination, Palladium Mall, which serves as the event’s Mall Partner.
Expressing enthusiasm about the new partnerships, Sanjay Adesara, Chief Business Officer, stated, "The Adani Ahmedabad Marathon has transformed into a city-wide running celebration that honors the energy and uniqueness of each participant. This year, with fresh brands like Myntra Sneaker Club, Flipkart Minutes, BMW Gallops Autohaus, Welspun Sintex, and Bisleri joining us, we are infusing a new level of excitement and flair into the event."
A representative from Flipkart Minutes remarked, "As we expand our operations in Ahmedabad, the Adani Ahmedabad Marathon presents a fantastic platform to engage with the community. We are thrilled to support an event that champions a noble cause for the Indian Armed Forces while fostering community spirit."
Tanuj Pugalia, Managing Director of BMW Gallops Autohaus, commented, "We take pride in partnering as the Luxury Mobility Partner for the Adani Ahmedabad Marathon, an iconic event that genuinely embodies Ahmedabad’s spirit, energy, and resilience. This collaboration transcends mobility; it’s about fostering community engagement, promoting healthy lifestyles, and honoring our brave Indian Armed Forces. We are excited to bring the elegance and performance of BMW to the marathon, setting the pace for runners and enhancing this lively celebration of unity and endurance."
The Adani Ahmedabad Marathon is set to take place on November 30, continuing to uphold its core mission of Run4OurSoldiers to pay tribute to the Indian Armed Forces while cultivating a robust, inclusive running culture within the city.