AIFF Enters Commercial Rights Partnership with Shrachi Sports for 2024-25 Season
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New Delhi, Dec 2 (NationPress) The All India Football Federation has established a commercial rights agreement with Shrachi Sports Endeavour Private Limited covering its top competitions, such as I-League, I-League 2, IWL, Senior National Football Championship for Santosh Trophy, and Senior Women's National Football Championship for Rajmata Jijabai Trophy. This partnership aims to facilitate the production and broadcasting of 338 matches during the 2024-25 season.
These matches, featuring senior men’s and women’s club leagues and national championship events, will be accessible on the SSEN app, while 110 out of the 132 I-League matches will be aired live on Sony Sports Network.
AIFF Secretary General Mr. Anilkumar remarked, “This significant partnership will help Indian football gain the essential exposure it deserves.”
Commenting on the collaboration, Rahul Todi, Managing Director of Shrachi Sports, stated, “Today marks a historic moment for Shrachi Sports as we join forces with AIFF. This initiative will provide a platform for male and female athletes to display their skills to both national and international viewers using high-quality HD content. Through this partnership, Shrachi demonstrates its dedication to being a part of India’s expanding sports ecosystem.”
Earlier, prior to the commencement of the I-League season last month, participating teams had threatened to withdraw from the competition due to the AIFF's failure to fulfill the broadcasting agreement.
