Durban's Super Giants unveil new logo and identity for SA20 Season 3
Synopsis
Durban's Super Giants have gone beyond a kit refresh — the RPSG Group is quietly building a unified 'Super Giants' global cricket brand across Durban, Lucknow and Manchester. The red, blue and gold rebrand is a statement of cross-market ambition, even as each franchise is promised its own local soul.
Key Takeaways
Durban's Super Giants (DSG) unveiled a new logo and visual identity on 23 September 2026 ahead of the next SA20 season.
The new colour palette is red, blue and gold , symbolising energy, strength and ambition respectively.
The rebrand aligns DSG visually with Lucknow Super Giants (IPL) and Manchester Super Giants (The Hundred) under the RPSG Group umbrella.
Dr Sanjiv Goenka and Shashwat Goenka framed the move as building a global sporting brand while staying rooted in Durban .
DSG reached the SA20 Season 2 final and plays its home matches at Kingsmead .
Durban's Super Giants (DSG) on Wednesday, 23 September 2026 unveiled a redesigned logo and a bold new visual identity ahead of the next edition of the SA20, South Africa's flagship domestic T20 franchise league. The rebrand marks a significant step in positioning DSG as part of a unified global cricket brand spanning three major markets.
The New Look and What It Represents
At the heart of the rebranded identity is a redesigned DSG logo built around a striking red, blue and gold colour palette. Each colour carries deliberate meaning: red reflects the energy and passion of the team and its supporters, blue signals strength and confidence, and gold embodies ambition and the pursuit of excellence.
The new visual language will roll out across DSG's playing and training kits, Kingsmead stadium, digital platforms, merchandise and fan experiences ahead of the upcoming SA20 season.
A Super Giants Brand Across Three Cities
The rebrand brings Durban's Super Giants into closer visual alignment with Lucknow Super Giants in the Indian Premier League (IPL) and Manchester Super Giants in The Hundred, creating what the franchise's ownership describes as a stronger and more recognisable Super Giants identity across three of the world's leading cricket markets. Each franchise, however, is intended to remain rooted in its own city, culture and fanbase.
What the Ownership Said
Dr Sanjiv Goenka, Chairman of RPSG Group, said: 'Durban is a city with extraordinary energy, warmth and sporting passion. We want Durban's Super Giants to reflect that spirit and to build something the city can truly be proud of. This new identity represents our ambition for DSG. We want to compete at the highest level, create memorable experiences for our supporters and build a franchise that becomes an enduring part of Durban.'
Shashwat Goenka, Vice Chairman of RP Sanjiv Goenka Group, added: 'We now have the Super Giants represented in three great cricketing cities across three countries. There is a real opportunity to build a strong global sporting brand while ensuring that each team remains deeply connected to its home. For DSG, that balance is important. Our identity may be new and our ambition global, but our heart will always be Durban.'
DSG's Rise in the SA20
Since the SA20's inaugural edition, Durban's Super Giants have built a notable presence in the competition, reaching the final in Season 2 and cultivating a passionate supporter base at their home ground, Kingsmead. The rebrand is presented as the next chapter in that journey, with the franchise explicitly framing itself as a vehicle for civic pride in Durban.
With the new season on the horizon, all eyes will be on whether the refreshed identity translates into renewed on-field ambition at one of South Africa's most storied cricket venues.
Point of View
SA20 and The Hundred — in a move that mirrors how global football groups manage multi-club portfolios. The risk is that a shared visual identity dilutes the local authenticity each franchise trades on; Durban supporters will want their team to feel Durban, not a satellite of Lucknow. Whether the 'global brand, local heart' balance holds will depend on on-field investment as much as on logo design.
NationPress
23 Sept 2026
Frequently Asked Questions
What is the new identity unveiled by Durban's Super Giants?
Durban's Super Giants revealed a redesigned logo and a red, blue and gold colour palette on 23 September 2026 ahead of the upcoming SA20 season. The new look will appear across playing kits, Kingsmead stadium, merchandise and digital platforms.
Why are DSG, Lucknow Super Giants and Manchester Super Giants aligning their identities?
All three franchises are owned by RPSG Group, and the alignment is a deliberate strategy to build a unified 'Super Giants' brand across three major cricket markets — South Africa, India and England. Each team retains its local identity while sharing a common visual language.
Who owns Durban's Super Giants?
Durban's Super Giants are owned by RPSG Group, chaired by Dr Sanjiv Goenka, which also owns Lucknow Super Giants in the IPL and Manchester Super Giants in The Hundred.
How has DSG performed in the SA20 so far?
DSG reached the final in SA20 Season 2 and have built a strong supporter base at their home ground, Kingsmead, in Durban. They are considered one of the established franchises in the competition since its debut.
When will the new DSG identity be visible to fans?
The new logo and colour palette will be introduced ahead of the next SA20 season across playing and training kits, Kingsmead, digital platforms, merchandise and fan experiences, though a specific season start date has not yet been announced.
