Mumbai, Sep 16 (NationPress) The Board of Control for Cricket in India (BCCI) has officially unveiled a significant collaboration with Apollo Tyres, a prominent player in the global tyre market, as the new lead sponsor for Team India.

This agreement, which extends over two and a half years, will conclude in March 2028. As part of this partnership, the Apollo Tyres logo will prominently appear on the jerseys of both the Indian men's and women's national teams across all formats. This new sponsorship replaces the previous agreement with Dream11.

This initiative marks Apollo Tyres' debut in Indian cricket, a strategic decision aimed at connecting with a sport that holds a significant place in the hearts of the nation, as noted by the BCCI in an official statement.

According to the BCCI, "The new partnership, achieved following a competitive bidding process, signifies a notable increase in sponsorship value, reflecting the rising commercial allure of Indian cricket."

BCCI Secretary Devajit Saikia stated, "The inclusion of Apollo Tyres as our new sponsor underscores the dedication and consistent achievements of our teams. We are thrilled about this being Apollo's inaugural major sponsorship in Indian cricket, which highlights the sport's extraordinary reach and impact. This agreement transcends mere commerce; it embodies a partnership between two esteemed institutions trusted by millions."

Vice-President of BCCI, Rajeev Shukla, remarked, "We are excited to welcome Apollo Tyres as our lead sponsor. This momentous event unites two of India's most enduring legacies: the unwavering spirit of Indian cricket and the innovative heritage of Apollo Tyres. The competitive nature of the bidding process showcases the robust market confidence in the BCCI and the global brand of Team India. We anticipate that this collaboration will drive mutual growth and success."

Neeraj Kanwar, Vice-Chairman and Managing Director of Apollo Tyres Ltd, expressed, “Cricket's unparalleled popularity in India and beyond makes it a privilege for us to become the lead sponsor of Team India. This partnership represents national pride, bolstering consumer trust, and positioning Apollo as a true leader in our sector, while also supporting Indian sport at the highest echelons and creating unforgettable experiences for fans globally.”