Manjusha Art Gains GI Tag, Empowering Women in Bihar
Synopsis
Discover how the traditional Manjusha art of Bhagalpur, awarded with a GI tag, is transforming women’s livelihoods and gaining international acclaim, thanks to ongoing initiatives and government support.
Key Takeaways
Manjusha art is a traditional craft from Bhagalpur, Bihar.
The art form received a GI tag on September 14, 2021.
It has become a significant source of income for women.
The Bihar government is actively promoting this art through events.
Increased demand has led to more job opportunities for local artisans.
Bhagalpur (Bihar), March 10 (NationPress) The traditional Manjusha art from Bhagalpur, Bihar, which was awarded the Geographical Indication (GI) tag five years ago, has become a significant source of income for women, further elevating the folk art's profile on both national and international platforms.
On September 14, 2021, the historic Manjusha art of Bhagalpur received the GI tag, leading to a notable rise in awareness and demand for products inspired by this art form. The Art and Culture Department of the Bihar government is currently hosting a three-day Manjusha Mahotsav in Bhagalpur to further promote this heritage craft.
Distinguished by its vivid colors and themes rooted in the Sanatan tradition of devotion and rituals, Manjusha art has also emerged as a vehicle for women’s empowerment. The growing interest in Manjusha products has not only flourished throughout India but has also reached neighboring Nepal, resulting in increased production, job opportunities, and enhanced income for local artisans.
In an interview with IANS, Ankit Ranjan Pathak, the Art and Culture Officer of Bhagalpur, remarked on the deep connection between a region’s cultural identity and its traditional arts. He stated, "Manjusha art stands as one of Bihar's most notable folk-art traditions. While it has roots in devotion and Sanatan rituals, its promotion has opened new employment avenues. The GI tag has significantly empowered women working from home, strengthening their economic standing."
Manjusha artist Pawan Kumar Sagar expressed gratitude toward the Prime Minister for fostering global recognition of this art form. He noted, "Whenever he visits Bhagalpur, he highlights Manjusha art, which helps elevate the tradition and draws greater attention to its artists."
Another artist, Anjana Kumari, shared that the GI tag has brought numerous advantages for artisans involved in this craft. She stated, "Since securing the GI tag, we have encountered various opportunities to showcase our work. We now travel across the country to participate in government-organized events and exhibitions," she relayed to IANS.
Point of View
Highlighting a successful model of sustainable development that blends tradition with modern demand.
NationPress
6 Jul 2026
Frequently Asked Questions
What is Manjusha art?
Manjusha art is a traditional folk art form from Bhagalpur, Bihar, known for its vibrant colors and themes tied to Sanatan devotion and rituals.
How has the GI tag impacted Manjusha art?
The GI tag has significantly increased awareness, demand, and economic opportunities for artisans, particularly benefiting women in the region.
What events are being organized to promote Manjusha art?
The Bihar government's Art and Culture Department is hosting the Manjusha Mahotsav, a three-day festival aimed at promoting this heritage craft.
Where else is Manjusha art recognized?
In addition to India, Manjusha art is gaining recognition in neighboring Nepal, increasing its market reach.
What benefits have artisans seen from the GI tag?
Artisans have experienced greater opportunities for showcasing their work and increased participation in government-organized programs and exhibitions.
