Is Myntra's 22nd EORS Live with Over 4 Million Styles from 10,000+ Brands?

Bengaluru, May 31 (NationPress) Myntra, a premier fashion, beauty, and lifestyle platform in India, has officially launched the 22nd edition of its renowned End of Reason Sale (EORS) on Saturday.

This highly anticipated mega fashion event is set to captivate fashion and beauty aficionados nationwide. Shoppers, both from metropolitan areas and smaller towns, can delve into a colossal array of over 4 million styles from more than 10,000 brands, featuring international, domestic, and indigenous labels.

With offerings tailored to every taste and trend, this sale serves as the definitive destination for anyone eager to elevate their wardrobes and beauty collections with the season's trendiest items.

The categories gaining popularity among consumers during EORS include men's casual attire, ethnic wear for both genders, western wear for women, beauty and personal care products, watches and wearables, accessories, travel necessities, sports footwear, children's clothing, and wedding collections.

Several well-known brands experiencing increased interest include Levi’s, Nike, adidas, H&M, MANGO, L’Oreal, Lakme, Libas, Decathlon, New Balance, Wrogn, US Polo Assn., Puma, and Rare Rabbit, among others. From airy silhouettes to bold statement pieces, the collections cater to every occasion, mood, and personal style.

Enhancing the excitement, FWD, Myntra's Gen-Z initiative, showcases over 200K trend-driven styles from brands like SZN, Freakins, Bonkers Corner, Glitchez, Anouk Rustic, Lulu & Sky, KPOP, and Outzider, among many others.

New launches for the 22nd edition of EORS include the iconic US brand GAP and the renowned designer Tarun Tahiliani’s luxury pret line -- OTT, both making their debut on Myntra. Other notable new collections include Emporio Armani, Elie Saab, K-18, and the recently launched Alia Bhatt x L’Oréal Casting Crème Gloss line in the beauty category.

Sneaker enthusiasts will be thrilled with the latest arrivals such as adidas Originals Superstar 2, adidas Spaziel, Puma Palermo, and Lotto Leggenda.

The home and living sector is getting a stylish upgrade with fresh launches from Royal Oak, COIRFIT, and Drogo. Additionally, to support emerging made-in-India brands, customers can explore new D2C brands introduced under Myntra’s Rising Stars (MRS) Home Edit program, including Phool, Modish Couture, and Sleep Spa this season.

New additions in the watches and wearables category feature Realme (Air 7 Pro, Air 7, and Wireless 5), Swiss Military, Noise Icon 2, Boult (K30 & W30), Daniel Klein, French Connection, and Belkin -- making this EORS season one of the most exciting yet.

“Each edition of EORS exemplifies Myntra’s ambition to transform shopping in India. It transcends being just an event; it embodies a cultural moment that reflects the spirit of a fashion-savvy, evolving India. Every edition strengthens our bond with customers, empowers emerging brands, and enhances tech-led, immersive shopping experiences,” stated Bharath Kumar, Head of Revenue and Growth at Myntra.

“With this edition, we are broadening access to over 4 million styles across various categories, while encouraging customers to express themselves through fashion,” he added.

Offering over 10k styles across fashion, beauty, accessories, and home, M-Now has established itself as the preferred option for customers in Bengaluru, enabling fashion-conscious shoppers to receive their orders in approximately 30 minutes.

This rapid service includes a selection of globally renowned brands such as Vero Moda, MANGO, Tommy Hilfiger, Levi’s, Jack & Jones, ONLY, among others, alongside premium beauty brands like YSL, Prada, Carolina Herrera, Huda Beauty, MAC, Bobbi Brown, Etude, CORSX, Forest Essentials, Olaplex, CeraVe, Dyson, Bath & Body Works, and Estée Lauder. It also features Gen Z favorites like Crocs, Bewakoof, Roadster, Campus Sutra, and Dressberry.

This event promises assured cashback with every purchase and dynamic shopping experiences such as brand mania deals (8 pm-midnight), midnight steal runs (midnight - 8 am), grab or gone (8 am - 8 pm), and VIP special deals (6 pm daily for an hour).

Exciting partner bank offers for the 22nd edition of EORS include Axis Bank & Flipkart Axis Bank: 10 percent instant discount on credit cards and EMIs; ICICI Bank: 10 percent instant discount on credit, debit cards, and net banking; Kotak Mahindra Bank: 10 percent instant discount on credit cards and EMIs; and Paytm UPI: assured cashback of Rs 20 on each transaction.

Myntra has created over 20,000 employment opportunities through its partners for this edition of EORS. These roles span logistics, customer service, and last-mile operations, with approximately 4,500 delivery partners and 1,000 customer support champions added to enhance last-mile and contact center capabilities.

About 22 percent of the new warehouse workforce consists of women, undertaking roles such as sorting, grading, and packing across fulfillment centers in Bengaluru, Mumbai, Kolkata, and Delhi.

This seasonal workforce showcases significant geographical diversity, with hires from states including Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Jharkhand, Mizoram, Odisha, Tripura, West Bengal, Himachal Pradesh, Punjab, Rajasthan, Uttar Pradesh, and Uttarakhand.

Supported by its extensive supply chain and the Kirana network under Myntra Extended Network for Service Augmentation (MENSA), Myntra’s delivery framework will serve as the backbone of EORS 22.

In an effort to elevate engagement, Myntra is utilizing its influential social commerce platforms to connect with its growing audience of fashion-savvy shoppers. Top influencers from around the country are crafting exclusive looks to inspire fashion and beauty lovers.

Further enhancing the excitement is Myntra Minis, a groundbreaking feature transforming how users engage with fashion, beauty, and lifestyle content. With Myntra Minis, Gen Z and millennials are captivated by vibrant, dynamic content, achieving an impressive 20 million views monthly on average, solidifying its position as a game-changer in immersive shopping.