Mumbai, Jan 19 (NationPress) Myntra has launched its vibrant new wedding campaign, ‘Wedding Fits for Everyone,’ featuring renowned fashion influencers Komal Pandey and Siddharth Batra as the prominent faces representing the ethnic wear segment. This campaign is anchored by the extensive Myntra Wedding collection, showcasing over 500,000 styles spanning ethnic attire, footwear, beauty, and personal care. It is deeply rooted in modern culture and is brought to life through a series of films that depict the contemporary experience of Indian weddings. By intertwining humor with heartfelt moments, the films highlight the diverse personalities and celebrations at weddings, solidifying Myntra’s offerings designed to meet the complete range of wedding needs.

This partnership merges two influential digital fashion figures who have significantly influenced discussions on Indian ethnic and fusion wear, especially among millennial and Gen Z demographics. With their unique yet harmonizing styles, Komal’s bold, experimental fashion sense complements Siddharth’s modern and detail-oriented approach. Together, they embody the evolving nature of wedding fashion, which increasingly values individuality, personal expression, and contemporary interpretations of tradition.

About the films:

The campaign unfolds through two interlinked films, emphasizing how modern weddings are shaped by personal dynamics and shared experiences.

The initial 40-second short film sets an energetic tone with a lively celebration of the various personalities present at weddings. From friends navigating early morning Haldi rituals to guests showcasing their standout looks during the seven pheras, the film humorously reflects common wedding behaviors. It features recognizable characters, such as accent-heavy NRI aunties, food-focused gatecrashers, and guests seeking the perfect photo-booth snapshot. Concluding with the phrase, “From Trend Makers to Convention Breakers, Myntra’s Wedding Fits for Everyone,” the film encapsulates the campaign’s central message.

Set against a lavish palace backdrop, the second social media film opens with an extravagant “fake wedding,” instantly establishing a witty, playful atmosphere. Siddharth Batra and Komal Pandey appear as stylists tasked with enhancing the fashion appeal of the event, igniting lively discussions around taste, budgeting, and contemporary wedding dynamics. As the narrative unfolds, it takes an emotional turn when the wedding is revealed as a long-awaited celebration for the groom’s parents, adding warmth to the satire. This film artfully balances humor and sincerity, showcasing how fashion plays a vital role in the diverse moods and moments that characterize modern weddings.

Neha Gulati, Senior Director of Marketing at Myntra, shared, “Wedding season encompasses a variety of occasions and fashion requirements that go beyond just the couple getting married. Our goal with this campaign is to authentically reflect how weddings are experienced today, ensuring everyone finds styles that resonate with them. Appointing Komal Pandey and Siddharth Batra as the faces of our campaign allows us to narrate this story with cultural authenticity and contemporary relevance, reinforcing Myntra’s dedication to wedding fashion across various occasions and moments.”

On his collaboration, Siddharth Batra stated, “What struck me most about this campaign is its honest portrayal of the myriad aspects of a wedding day. From morning rituals to nighttime festivities, weddings are filled with contrasts and personalities, and style adapts to those moments. Myntra’s perspective recognizes this reality and celebrates how attendees actually express themselves at weddings today, making this collaboration feel both instinctive and genuine.”

Reflecting on her involvement, Komal Pandey remarked, “I appreciated how this campaign illustrates the many personalities that come alive at a wedding. Style is a response to energy, emotions, and the moments we inhabit. Whether it’s about dressing up, down, or striking a balance, the film illustrates that wedding fashion today is about self-expression rather than adhering to rigid rules. This viewpoint resonates deeply with me and aligns closely with my approach to style.”

This collaboration also aligns with Myntra’s ongoing commitment to creator-driven fashion exploration and content-to-commerce strategies. Myntra collaborates with one of the country’s largest creator ecosystems, comprising over 3.5 million shopper-creators, whose contributions increasingly influence fashion inspiration and discovery across various categories, particularly among digitally-savvy and Gen Z audiences.

Link to the films:

Film 1- https://www.youtube.com/watch?v=y3i7CLyhfck

Film 2- https://www.youtube.com/watch?v=0JHc20UPoPM