Why Are Middle-Class Families Avoiding Theatres?

Synopsis
Key Takeaways
- Rising ticket prices are a major deterrent for families.
- Home entertainment options are abundant and convenient.
- Good storytelling is crucial to engage modern audiences.
- Community viewing experiences can enhance cinema attendance.
- 'Nikita Roy' aims to attract families back to theatres.
Mumbai, June 22 (NationPress) - Bollywood star Sonakshi Sinha, who is preparing for the release of her new film “Nikita Roy,” has expressed her views on the declining trend of middle-class families visiting cinemas.
Despite a wealth of captivating and family-friendly films, Sinha attributes the reduced theatre attendance to escalating ticket prices and the growing availability of at-home entertainment. In a conversation with IANS, she pointed out that the issue isn't the absence of appealing films but rather the increasingly expensive nature of the theatre experience. The ‘Akira’ actress clarified, “It’s not that family-oriented films are lacking; it's the overall accessibility that has changed.”
She highlighted that while there are numerous stories and family-centric films being produced, the cost of enjoying the theatre experience has become prohibitive for many families.
“I don’t believe family narratives are missing. The reality is that families are opting out of going to theatres. There is an abundance of films being created, particularly for families. However, the theatre experience has become quite costly for the average household,” she remarked.
When discussing her upcoming film, Nikita Roy, Sonakshi expressed optimism that it provides a communal viewing experience capable of enticing families and friends back to cinemas. She stated, “For a film like Nikita Roy, it offers an excellent communal viewing atmosphere where you can enjoy the thrills with loved ones, enhancing the overall entertainment value.”
Furthermore, Sonakshi Sinha shared her perspective on what constitutes a compelling story today, emphasizing its ability to capture the audience's attention right from the start. “In today’s fast-paced world, maintaining audience engagement is crucial. Films must grip viewers early on to prevent their focus from drifting elsewhere,” she explained. “Whether it's a thriller, drama, or emotional tale, the connection with the audience is vital for keeping their interest throughout.”
“Nikita Roy” features Sonakshi Sinha in the lead role alongside Paresh Rawal, Arjun Rampal, and Suhail Nayyar. Directed by Kussh Sinha, the film is scheduled for release on 27 June 2025.