Yami Gautam Denies PR Team Existence, Responds to Kriti Sanon Controversy
Synopsis
In a recent social media post, Yami Gautam clarified that she has no PR team and has never engaged in cheap publicity tactics, amidst controversy with Kriti Sanon following an erroneous 'like' on Instagram.
Key Takeaways
Yami Gautam denies having a PR team.
She emphasizes a focus on her work over cheap publicity.
The controversy arose from an accidental Instagram 'like'.
Kriti Sanon recently won a Best Actress award.
Yami's latest appearance was in 'Haq'.
Mumbai, March 6 (NationPress) Actress Yami Gautam has taken to her social media platform to make it clear that she operates without a PR team and has never engaged in cheap publicity strategies, amidst the swirling controversy involving herself and Kriti Sanon.
Yami explained that she may have accidentally ‘liked’ a reel that was disparaging towards Kriti’s recent award achievement, emphasizing her commitment to focusing on her craft rather than resorting to cheap PR maneuvers.
This clarification comes on the heels of netizens observing that Yami had seemingly ‘liked’ an Instagram reel that criticized Kriti Sanon’s win for Best Actress at an award ceremony.
In response to the uproar, Yami shared a message on her social media, clarifying that the action might have been unintentional.
She stated, “I have come to know that I apparently ‘liked’ a reel that is condescending towards another actor. We are tagged in numerous posts daily, and this came up during a reference to the award function like any other tag. It is untrue and was definitely not a deliberate action; it may have been clicked by mistake.”
She further asserted, “Never in my life have I resorted to cheap PR tactics. My focus has always been on my work and moving forward. In a world dominated by clickbait, it’s easy for even credible social media platforms to sensationalize this and convert it into gossip. However, I would hope they recognize that I have built a reputation that exceeds that.”
Yami concluded, “I do not have a PR team, have clearly stated my views on entertainment award shows previously, and remain committed to my work.”
For those unaware, the controversy ignited after Kriti Sanon was awarded Best Actress at the recent Zee Cine Awards for her role in Tere Ishk Mein.
Some social media users expressed that Yami deserved the accolade for her powerful performance in Haq.
The reel in question featured Kriti celebrating her award while including an old interview clip of Yami stating that she had ceased seeking validation from awards.
Professionally, Kriti Sanon was recently seen in Tere Ishk Mein alongside Dhanush and is preparing for Cocktail 2 directed by Homi Adjania.
In the meantime, Yami Gautam was last featured in the courtroom drama Haq alongside Emraan Hashmi and Sheeba Chaddha.
Reports also indicate that Yami may appear in a cameo in Dhurandhar 2, directed by Aditya Dhar.
Point of View
It is crucial to present an unbiased perspective on the recent controversy involving Yami Gautam and Kriti Sanon. The incident showcases the complexities of social media interactions among public figures and the potential for misinterpretation, highlighting the need for clear communication in the entertainment industry.
NationPress
2 May 2026
Frequently Asked Questions
What did Yami Gautam clarify about her PR team?
Yami Gautam clarified that she does not have a PR team and has never used cheap publicity tactics.
What sparked the controversy involving Yami and Kriti?
The controversy began when Yami allegedly liked a reel that criticized Kriti Sanon's Best Actress award win.
What was Yami's response to the criticism?
Yami stated that her action was accidental and emphasized her focus on her work rather than on publicity stunts.
What recent projects have Yami and Kriti been involved in?
Yami was last seen in the courtroom drama 'Haq', while Kriti recently starred in 'Tere Ishk Mein'.
Did Yami mention future projects?
Yes, reports suggest that Yami may have a cameo in the upcoming film 'Dhurandhar 2'.
