Nearly 43 per cent of Indian two-wheeler buyers are now actively considering an electric vehicle, a sharp rise from 30 per cent in 2024, according to a new report by Boston Consulting Group (BCG) released on Monday, 26 October 2026. The findings signal a decisive shift in consumer sentiment, with approximately one in four scooters sold in India now being electric.

Key Numbers Behind the Shift

The BCG report estimates that about 1.8 lakh Indians are purchasing their first electric two-wheeler every month. Electric two-wheelers now account for 9.9 per cent of all two-wheeler sales in FY27 so far (covering April–August 2026), up significantly from 5.5 per cent in FY24. Within the scooter segment specifically, EV penetration has climbed to 24.1 per cent from 16.8 per cent over the same period.

Electric scooters have posted a 54 per cent compound annual growth rate (CAGR) between FY22 and FY26 — more than three times the pace of petrol scooter growth. This growth trajectory places India among the fastest-adopting two-wheeler EV markets globally, according to the report.

Falling Consumer Resistance

Buyer resistance to electric two-wheelers is easing meaningfully. Outright rejection of the category has dropped to 29 per cent from 38 per cent in 2024, while the share of so-called 'E2W Enthusiasts' has grown 1.5-fold over the last two years. Detractors, however, remain steady at roughly 20 per cent of the market, suggesting a floor of scepticism that brands must still overcome.

Perception scores have improved dramatically among short-distance work commuters: 59 per cent now find electric two-wheelers aesthetically pleasing, up from just 30 per cent in 2024. Those crediting them with good pickup rose from 27 per cent to 48 per cent, and those associating them with trusted brands increased from 28 per cent to 46 per cent.

What Owners Say

Existing electric two-wheeler owners rated their vehicles positively on low running and maintenance costs, comfort, aesthetics, manoeuvrability, storage, and digital features. Concerns, however, persist around rough-road capability, city-to-highway performance, and long-term longevity — all factors that could restrain adoption among rural and semi-urban buyers.

Saurabh Chhajer, Managing Director and Partner at BCG, said: 'The brands that will lead are the ones that build for how Indians actually ride, rather than for price bands alone, and that earn trust across the entire ownership journey, from service and battery assurance to insurance and resale.'

What This Means for the Market

This comes amid intensifying competition among domestic and international players in India's two-wheeler EV space, with incumbents and start-ups alike investing in charging infrastructure and after-sales service networks. The data suggests that price-only strategies are losing relevance — brand trust, serviceability, and product durability are increasingly the battlegrounds. With FY27 EV penetration already at nearly 10 per cent of all two-wheeler sales, the segment appears to be crossing a critical adoption threshold, and the pace of change in the next two to three years will likely determine which brands define the category.