Amul, Mother Dairy hike milk prices by ₹2–4 per litre from November 12
Synopsis
Key Takeaways
Amul and Mother Dairy, two of India's largest dairy brands, announced a price hike of ₹2–4 per litre across liquid milk variants on Wednesday, 11 November 2026, effective 12 November 2026. Both companies cited a sharp rise in input and operational costs — spanning fodder, cattle feed, packaging, and transportation — as the primary driver of the revision.
What Changes and by How Much
The Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, said prices of fresh pouch milk have risen by 4–5 per cent across major variants and packs nationwide. Specifically, the price of Amul Taaza toned milk (3 per cent milk fat) has been raised by ₹2 per litre — a 3.3 per cent increase — while Amul Gold milk (6 per cent milk fat) has gone up by ₹4 per litre, a 5.5 per cent rise.
Separately, Mother Dairy announced an identical revision of ₹2–4 per litre across its liquid milk range, also effective 12 November 2026.
The Cost Pressures Behind the Hike
Mother Dairy attributed the increase to a convergence of supply-side and inflationary shocks. A spokesperson said uneven monsoon conditions across several parts of the country have pushed green and dry fodder prices up by as much as 20 per cent, while cattle feed costs have risen by around 10 per cent over the past year — directly increasing production costs for dairy farmers. Compounding that, persistent inflationary pressures have driven packaging, transportation, and other operational costs higher by up to 25 per cent.
'Uneven monsoon conditions in several parts of the country have impacted fodder availability — green and dry fodder prices have increased by up to 20 per cent, while cattle feed prices have risen by around 10 per cent over the past year — adding to the cost of milk production for dairy farmers,' the Mother Dairy spokesperson said.
Amul's Second Revision This Year
For GCMMF, this marks the second milk price revision in 2026, following an earlier increase in May. The cooperative's statement noted that the revision reflects 'sustained increases in input and operational costs' that have made the adjustment unavoidable. This pattern is consistent with GCMMF's approach in previous years, where mid-year and year-end revisions have been used to pass on accumulated cost increases to consumers.
Impact on Consumers and What Comes Next
Milk is a daily household staple for millions of Indian families, making even a marginal per-litre increase consequential for monthly budgets — particularly for large-family and low-income households. The simultaneous hike by both Amul and Mother Dairy, which together dominate organised milk supply in Delhi-NCR and several other major metros, leaves consumers with limited alternatives in the branded segment.
This comes amid a broader inflationary environment in food commodities, with the two price actions adding fresh pressure on urban household expenditure. Analysts and consumer groups are likely to watch whether other regional dairy cooperatives follow suit in the coming weeks.