Did Ayush Exports Surge by 6.11% to $689 Million in 2024-25?
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Synopsis
A remarkable growth in Ayush exports to $688.89 million has been reported, signifying India's strong position in traditional medicine. The Ayush Export Promotion Council's initiatives play a pivotal role in this achievement. Discover how India is enhancing its global presence in the wellness economy.
Key Takeaways
- Ayush exports increased by 6.11% in 2024-25.
- AYUSHEXCIL has been pivotal in promoting traditional medicine exports.
- India's traditional medicine systems are recognized in international trade agreements.
- Quality assurance initiatives like the Ayush Quality Mark enhance global credibility.
- India aims to strengthen its position in the global wellness economy.
New Delhi, Jan 4 (NationPress) Exports of Ayush and herbal products have experienced a significant increase of 6.11 percent, rising from $649.2 million in 2023–24 to $688.89 million in 2024–25, as reported by the government on Sunday.
The establishment of the Ayush Export Promotion Council (AYUSHEXCIL) has contributed to this growth, showcasing enhanced global outreach and the growing international demand for India’s traditional medicine and herbal products, according to the Commerce Ministry.
AYUSHEXCIL celebrated its 4th Establishment Anniversary today in New Delhi, reflecting India’s commitment to promoting the exports of traditional medicine and wellness products.
Since its inception, AYUSHEXCIL has implemented numerous initiatives aimed at building the capacity of exporters, streamlining export procedures, ensuring regulatory compliance, and organizing B2B meetings, international exhibitions, seminars, and outreach programs in crucial overseas markets.
The ministry further noted that India’s traditional medicine systems (AYUSH) have gained formal recognition in various bilateral trade agreements, including the India-Oman CEPA and the India–New Zealand FTA, which feature dedicated sections on health-related services and traditional medicine.
AYUSHEXCIL has been designated to lead the Ayush Quality Mark initiative of the Ministry of Ayush, launched by Prime Minister Narendra Modi during the 2nd WHO Summit on Traditional Medicine (December 17–19, 2025), representing a vital step toward enhancing quality assurance and global recognition of AYUSH products.
As AYUSHEXCIL embarks on its fifth year, the Council is set to further strengthen international collaborations, capitalize on opportunities through Free Trade Agreements, promote quality and certification standards, and boost global acceptance of India’s traditional medicine systems.
This anniversary highlights India’s expanding influence in the global AYUSH and wellness economy, in line with the vision of Atmanirbhar Bharat and Make in India.
The Council operates in collaboration with the Ministry of Ayush, with assistance from the Ministry of Commerce and Industry, to supervise exports of products and services linked to Ayurveda, Yoga, Naturopathy, Unani, Siddha, Sowa-Rigpa, Homeopathy, and other traditional Indian healthcare systems.
Point of View
It’s clear that the growth in Ayush exports reflects India's expanding role in the global marketplace for traditional medicine. The Ayush Export Promotion Council’s initiatives are commendable, enhancing not only exports but also India’s reputation in health-related services. This aligns with national objectives and demonstrates the potential for increased international cooperation.
NationPress
05/01/2026
Frequently Asked Questions
What is the growth percentage of Ayush exports for 2024-25?
Ayush exports have grown by 6.11% from $649.2 million in 2023-24 to $688.89 million in 2024-25.
What role does AYUSHEXCIL play in Ayush exports?
AYUSHEXCIL, the Ayush Export Promotion Council, promotes exports of traditional medicine, facilitating exporters and organizing international outreach programs.
How does India’s traditional medicine fit into international agreements?
India's traditional medicine systems have been recognized in bilateral trade agreements like the India-Oman CEPA and India-New Zealand FTA.
