Fresher hiring intent hits 75% in H2 2025, AI skills now a baseline demand

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Fresher hiring intent hits 75% in H2 2025, AI skills now a baseline demand

Synopsis

India's fresher hiring intent has nudged up to 75% for H2 2025, but the headline masks a split market — retail, e-commerce, and manufacturing are absorbing more graduates, while IT and consulting are hiring fewer and demanding more: AI proficiency, applied problem-solving, and hands-on project experience are now baseline expectations, not differentiators.

Key Takeaways

75 per cent of employers plan to hire freshers in July–December 2025 , up from 73 per cent in H1, per TeamLease EdTech .
Retail , e-commerce , technology startups , and manufacturing are the primary demand drivers.
IT sector fresher hiring intent dropped to 76 per cent from 81 per cent in H1; consulting, telecom, and marketing also declined.
Bengaluru leads city-level intent at ~ 90 per cent , followed by Mumbai at 75 per cent and Chennai at 71 per cent .
In-demand certifications include VLSI chip design , AI engineering , cloud security , and digital marketing analytics .

India's fresher hiring outlook has strengthened heading into the July–December 2025 period, with 75 per cent of employers signalling an intent to bring on entry-level talent, according to a TeamLease EdTech report released on Monday, 10 August. The figure marks an uptick from 73 per cent recorded in the first half of the year, suggesting a cautious but broadening recovery in campus and fresher recruitment.

Sectors Driving Demand

Retail, e-commerce, technology startups, and manufacturing continued to lead fresher absorption, according to the report. These sectors have increasingly prioritised job-ready, practically skilled candidates over those with purely academic credentials. The momentum in these segments has offset softness elsewhere, keeping the overall headline figure in positive territory.

Where Hiring Intent Slipped

The recovery was not uniform. IT sector fresher hiring intent fell to 76 per cent in the second half from 81 per cent in the first — a notable five-percentage-point decline. Consulting, telecom, and marketing and advertising each recorded a drop of three per cent, while media and entertainment and educational services saw intent ease by two per cent. The pattern points to a structural shift: sectors facing margin pressure or demand uncertainty are becoming more selective, not less active.

AI Proficiency Now a Baseline Expectation

TeamLease EdTech Founder and CEO Shantanu Rooj noted that employers are raising the bar on what they expect from freshers at the point of hire. 'Sectors such as retail, e-commerce and manufacturing are increasing hiring as they find candidates with practical and job-ready skills, while IT and consulting employers increasingly expect AI proficiency, applied problem-solving and hands-on project experience,' Rooj said. He added that skilling needed to be embedded within education itself, so that graduates were prepared for roles where demand was actively growing.

City-Wise Snapshot

Bengaluru led all cities with a fresher hiring intent of approximately 90 per cent, reinforcing its position as India's primary tech and startup employment hub. Mumbai followed at 75 per cent, while Chennai recorded 71 per cent. The city-level divergence reflects the concentration of high-growth sectors in these metros, particularly in the south.

Certifications That Boost Employability

The report identified specific skill-based certifications as employability differentiators in the current environment. Courses in VLSI chip design, AI engineering, cloud security, digital marketing analytics, and good manufacturing practices were flagged as being in active demand by recruiters. As hiring grows more selective, such certifications are increasingly functioning as screening signals rather than optional add-ons.

With AI integration accelerating across sectors, the gap between fresher supply and employer expectations is likely to widen further unless academic institutions and skilling platforms move in tandem with industry requirements.

Point of View

E-commerce, manufacturing — are doing so on the back of practical, lower-cost talent, while the traditionally high-paying IT and consulting segments are pulling back and raising the entry bar simultaneously. That combination squeezes the average fresher from a tier-2 college who lacks AI credentials or project portfolios. The Bengaluru-Mumbai-Chennai concentration also means the recovery is geographically narrow. Until skilling infrastructure catches up with employer expectations at scale — not just in metro incubators — the headline number will keep flattered the underlying mismatch.
NationPress
10 Aug 2026

Frequently Asked Questions

What does the TeamLease EdTech fresher hiring report say for H2 2025?
The report finds that 75 per cent of employers intend to hire freshers in the July–December 2025 period, up from 73 per cent in H1 2025. Retail, e-commerce, technology startups, and manufacturing are the leading sectors, while IT and consulting have seen a decline in intent.
Why has IT sector fresher hiring intent fallen?
IT sector fresher hiring intent dropped to 76 per cent in H2 2025 from 81 per cent in H1. According to the report, IT and consulting employers are becoming more selective, increasingly requiring AI proficiency, applied problem-solving skills, and hands-on project experience from entry-level candidates.
Which city has the highest fresher hiring intent in India?
Bengaluru recorded the highest fresher hiring intent at approximately 90 per cent, followed by Mumbai at 75 per cent and Chennai at 71 per cent, according to the TeamLease EdTech report.
What certifications improve a fresher's employability in 2025?
The report identifies VLSI chip design, AI engineering, cloud security, digital marketing analytics, and good manufacturing practices as certifications in active demand. These are increasingly used by recruiters as screening signals in a more selective hiring environment.
Who is Shantanu Rooj and what did he say about fresher hiring?
Shantanu Rooj is the Founder and CEO of TeamLease EdTech. He said employers are growing more selective about fresher skills, and called for skilling to be integrated into education so graduates are job-ready for roles where demand is actively growing.
Nation Press
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