Global GenAI Smartphone Installed Base Set to Surpass 1 Billion by 2028
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New Delhi, Jan 10 (NationPress) Generative AI (GenAI) smartphones are projected to represent over 54 percent of the total smartphone shipments by 2028, with an installed base surpassing 1 billion, as outlined in a report released on Friday.
The report from Counterpoint Research highlights a diverse range of GenAI use cases that will become available on both flagship and mid-range smartphones, driven by operating system (OS) updates and the launch of new models.
Furthermore, the report emphasizes that the growing 5G penetration and enhanced on-device AI computing power will promote the widespread adoption of GenAI across a broader spectrum of smartphones, including both flagship and budget-friendly devices.
According to the findings, the rise of GenAI in smartphones is more than just a passing fad. The shipment of GenAI smartphones is expected to grow significantly, with a marked acceleration anticipated starting in 2025.
“The democratization of AI will be propelled by a collaborative ecosystem of technological advancements, alongside extensive investments from hardware manufacturers and AI platforms, aiming to equip billions with advanced AI capabilities,” the report stated.
One of the pivotal factors driving this democratization is the increasing affordability of GenAI features.
Smartphones serve as an ideal medium for experiencing AI functionalities. Mid-range models are now integrating GenAI through software updates and hybrid deployments.
“We can anticipate that more mid-range and even budget smartphones will deliver GenAI-powered experiences in the future. This indicates that users are not required to invest in a flagship device to access the advantages and conveniences of AI,” the report noted.
At present, a multitude of GenAI use cases is emerging across flagship and mid-range smartphones, ensuring that a significant segment of the market can reap the benefits of AI-powered innovations.
“Key stakeholders in the ecosystem, including Android brands, SoC vendors, LLM developers, and the expanding AI software ecosystem, are collaborating to hasten the integration of GenAI into smartphones,” the findings revealed.
