Why Did PC Jeweller Shares Plunge After Exchanges Placed Them Under Surveillance?

Synopsis
Key Takeaways
- PC Jeweller shares dropped over 10% today.
- The stock was placed under ASM framework.
- 52-week high was Rs 19.65, low was Rs 5.51.
- The stock has increased over 250% from its previous low.
- Upcoming Board meeting to discuss fundraising.
New Delhi, July 8 (NationPress) Shares of PC Jeweller have seen a significant drop of over 10 percent during intra-day trading on Tuesday, marking the end of a 5-day winning streak. This decline follows the decision by the NSE and BSE to place the stock under the short-term additional surveillance (ASM) framework.
The stock opened slightly lower at Rs 18.67 compared to the previous day's closing price of Rs 18.70 on NSE. The scrip continued to decline amid heavy selling pressure, reaching an intra-day low of Rs 16.83, down more than 10 percent.
PC Jeweller shares concluded the day at Rs 17.90, reflecting a drop of 4.28 percent from the last session's closing price.
Its 52-week high, reached just a day prior, was Rs 19.65, while the 52-week low stood at Rs 5.51.
This action by the exchanges came after a rapid increase in the jewellery firm's share price over the recent trading sessions.
According to exchange protocols, the ASM framework is implemented to alert investors, curb excessive speculation, and ensure market stability.
Typically, a stock being placed under short-term ASM suggests that regulators have identified significant volatility, abnormal volume spikes, or unusual price movements.
Despite today's downturn, the stock has delivered an impressive multi-fold return of over 250 percent from its 52-week low of Rs 5.34 recorded in July 2024.
After a flat performance in June, the stock surged by 39 percent in July 2025 alone. However, it has exhibited volatility over the past few months; it rose nearly 2.5 percent in May but fell more than 6 percent in April.
Meanwhile, the PC Jeweller Board is scheduled to convene on July 10 to evaluate and approve a fundraising proposal through a preferential allotment of securities, as stated in an exchange filing.
The fundraising initiative will depend on regulatory, shareholder, and statutory approvals, with the final pricing yet to be established.