Rajouri's Bal Jarallan village gets banking access via NRLM Business Correspondent Unit
Synopsis
Key Takeaways
A remote village in Rajouri district of Jammu & Kashmir now has doorstep banking services, thanks to a Business Correspondent (BC) Unit established under the Centre's National Rural Livelihood Mission (NRLM) in collaboration with Jammu and Kashmir Bank. Bal Jarallan, long cut off from formal financial infrastructure, has seen a decisive shift in access to banking — one that residents say has transformed daily life.
What the BC Unit Offers
The Business Correspondent Unit at Bal Jarallan provides a full range of financial services at the village level, including account opening, cash deposits and withdrawals, fixed deposits (FDs), pension disbursements, insurance services, social security benefits, and various digital banking transactions. Services are available even on weekends, according to residents.
The unit is operated by members of local Self Help Groups (SHGs), creating a sustainable livelihood model alongside the financial inclusion mandate. Elderly persons, poor families, students, and SHG members are among the primary beneficiaries.
Residents Describe the Change
Mohammad Niyaz, a local resident, said banking facilities were previously unavailable in the village, forcing people to travel long distances. 'Banking facility was not available here earlier. We had to travel long distances, but this center has provided us with much-needed relief. We get assistance even during weekends, even if we need,' he said.
Nazim Akhtar, a woman beneficiary, noted that even fixed deposits once required trips to urban centres. 'Even for FDs, we had to visit urban centers earlier. But today, banking accounts, FDs, pension and insurance services — every facility is available here,' she said.
What the Programme Manager Said
Kamran Hani, programme manager, said the BC Unit was specifically designed to reach populations excluded from formal banking. 'We also help people avail government welfare services and social security services at their doorstep. This also provided employment building opportunities to the local population,' he said.
NRLM and the Broader Mission
The National Rural Livelihood Mission is the Centre's flagship poverty alleviation programme, aimed at mobilising rural poor households into Self Help Groups and supporting them in economic activities until they achieve a meaningful rise in income. The Bal Jarallan BC Unit is being cited as a model example of both Digital India and financial inclusion in action — particularly significant in a region where geography and connectivity have historically limited access to services.
This comes amid a broader push by the Centre to extend formal banking infrastructure to underserved rural pockets across Jammu & Kashmir, with NRLM-backed BC Units serving as a cost-effective last-mile delivery mechanism. As the unit gains traction, it is expected to serve as a replicable template for other isolated villages in the region.